Omnichannel Digital Marketing Specialist

Danfoss GmbH; Denmark; Hybrid; DKK 55,000 - 80,000; Full time

Job summary

Danfoss is seeking a Digital Marketing Specialist to join the Corporate Branding & Digital team in a hybrid role. You will drive digital campaigns across our global channels, optimize content and performance, and collaborate with branding, marketing and communications teams worldwide.

You will work with CMS platforms, SEO strategies and marketing automation tools to strengthen our digital brand position and deliver measurable business impact.

Qualifications

• Proven experience planning, executing and optimizing omnichannel digital marketing campaigns.
• Hands-on expertise with CMS platforms and web analytics tools (GA, GSC).
• Excellent collaboration with global, cross-functional teams.

Responsibilities

• Plan, activate, and optimize brand and digital campaigns across key channels (website, social, LinkedIn Ads, paid search, marketing automation).
• Develop and improve content hubs and website sections with focus on SEO, GEO, structure and UX.
• Monitor and analyze performance to identify opportunities and provide actionable improvements.

Skills

Omni-channel marketing

Analytical thinking

Stakeholder collaboration

Content strategy

Tools

Google Analytics

Google Search Console

Google Ads

LinkedIn Campaign Manager

Salesforce Marketing Cloud

Job description

Danfoss is seeking a Digital Marketing Specialist to join the Corporate Branding & Digital team in a hybrid role. You will drive digital campaigns across our global channels, optimize content and performance, and collaborate with branding, marketing and communications teams worldwide.

You will work with CMS platforms, SEO strategies and marketing automation tools to strengthen our digital brand position and deliver measurable business impact.