Nordic Earned & Owned Media Manager

The Estee Lauder Companies Inc.; København; Ibrido; DKK 486.000 - 673.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary

Health insurance

Hybrid work model

Pension

Vacation 25 days

Staff discounts

Office culture events

Diversity & inclusion initiatives

Descrizione del lavoro

The Estée Lauder Companies is seeking an Earned/Owned Media Manager for Estée Lauder and La Mer to lead press, influencer and artist relations while shaping 360 media campaigns across owned and earned channels. You will manage day-to-day activations and develop short- and long-term strategies to strengthen brand equity and drive business targets.

Based in Denmark, you will build the Nordic media strategy, collaborate with global campaigns, optimize Share of Voice, and work with retailer

Competenze

• Experience with PR and influencer marketing.
• Strong project management, communication, and relationship-building skills.
• A creative and analytical mindset and experience with relevant social listening and performance management tools.
• Experience with social media and content creation.
• A relevant Master’s degree within marketing, business, or communication.
• Fluency in at least one Scandinavian language (Danish, Norwegian or Swedish) and English.

Mansioni

• Optimize Estée Lauder’s and La Mer’s Share of Voice in the Nordic market via effective press and influencer programs.
• Lead the activation of global campaigns/product launches, marketing programs and activities across owned and earned channels.
• Create paid influencer content for media channels and for retailer websites, social media and other marketing touchpoints.
• Use consumer insights to analyze the consumer journey and identify local opportunities.
• Optimize A&P budgets.
• Build the Nordic media strategy, and own the earned media strategy, and plan based on global brand directions and local brand strategy to strengthen brand equity, increase consumer engagement, and drive traffic to our websites and stores.

Conoscenze

PR & influencer marketing

Project management

Communication

Relationship-building

Creative mindset

Fluency in Scandinavian languages & EN

Formazione

Master’s degree in marketing/communication

Strumenti

Social listening tools

Performance management tools

Descrizione del lavoro

The Estée Lauder Companies is seeking an Earned/Owned Media Manager for Estée Lauder and La Mer to lead press, influencer and artist relations while shaping 360 media campaigns across owned and earned channels. You will manage day-to-day activations and develop short- and long-term strategies to strengthen brand equity and drive business targets.

Based in Denmark, you will build the Nordic media strategy, collaborate with global campaigns, optimize Share of Voice, and work with retailer