Owned/Earned Media Manager

The Estee Lauder Companies Inc.; København; Hybrid; DKK 486,000 - 673,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Hybrid work model

Pension

Vacation 25 days

Staff discounts

Office culture events

Diversity & inclusion initiatives

Job summary

The Estée Lauder Companies is seeking an Earned/Owned Media Manager for Estée Lauder and La Mer to lead press, influencer and artist relations while shaping 360 media campaigns across owned and earned channels. You will manage day-to-day activations and develop short- and long-term strategies to strengthen brand equity and drive business targets.

Based in Denmark, you will build the Nordic media strategy, collaborate with global campaigns, optimize Share of Voice, and work with retailer

Qualifications

• Experience with PR and influencer marketing.
• Strong project management, communication, and relationship-building skills.
• A creative and analytical mindset and experience with relevant social listening and performance management tools.
• Experience with social media and content creation.
• A relevant Master’s degree within marketing, business, or communication.
• Fluency in at least one Scandinavian language (Danish, Norwegian or Swedish) and English.

Responsibilities

• Optimize Estée Lauder’s and La Mer’s Share of Voice in the Nordic market via effective press and influencer programs.
• Lead the activation of global campaigns/product launches, marketing programs and activities across owned and earned channels.
• Create paid influencer content for media channels and for retailer websites, social media and other marketing touchpoints.
• Use consumer insights to analyze the consumer journey and identify local opportunities.
• Optimize A&P budgets.
• Build the Nordic media strategy, and own the earned media strategy, and plan based on global brand directions and local brand strategy to strengthen brand equity, increase consumer engagement, and drive traffic to our websites and stores.

Skills

PR & influencer marketing

Project management

Communication

Relationship-building

Creative mindset

Fluency in Scandinavian languages & EN

Education

Master’s degree in marketing/communication

Tools

Social listening tools

Performance management tools

Job description

The Estée Lauder Companies is looking for an Earned/Owned Media Manager for Estée Lauder and La Mer

Are you passionate about digital marketing and consumer engagement? Do you have a passion for beauty and earned & owned media? Then you might be our next Earned/Owned Media Manager.

The Estée Lauder Companies at a glance

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, MAC, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

About The Role

As Earned/Owned Media Manager for Estée Lauder and La Mer, you will be directly responsible for our press/influencer/artist relations and influencer content creation and on a strategic, tactical, and operational level. You will manage the day-to-day activations, and it is your responsibility to develop both short- and long-term strategies to strengthen brand equity and to support the overall business targets. You will also be a part of the brand team, responsible to set 360 full media marketing campaigns and integration of retailer and consumer activations, where you will play a vital role in both the creative and executional parts.

Your Key Responsibilities

• Optimize Estée Lauder’s and La Mer’s Share of Voice in the Nordic market via effective press and influencer programs


• Lead the activation of global campaigns/product launches, marketing programs and activities across owned and earned channels


• Create paid influencer content for media channels and for retailer websites, social media and other marketing touchpoints


• Use consumer insights to analyze the consumer journey and identify local opportunities


• Optimize A&P budgets


• Build the Nordic media strategy, and own the earned media strategy, and plan based on global brand directions and local brand strategy to strengthen brand equity, increase consumer engagement, and drive traffic to our websites and stores

Your Qualifications

• Experience with PR and influencer marketing


• Strong project management, communication, and relationship-building skills


• A creative and analytical mindset and experience with relevant social listening and performance management tools


• Experience with social media and content creation


• A relevant Master’s degree within marketing, business, or communication


• Fluency in at least one Scandinavian language (Danish, Norwegian or Swedish) and English

Your Personality

You are an ambitious, result-oriented and enthusiastic marketer. You are confident juggling multiple projects and adhering to tight deadlines whilst maintaining a superb eye for detail. You are creative and proactive and can work both independently and in teams. You have a strong personal interest in social media, the influencer landscape, and digital trends. And you know how to drive strong brands and sales.

You love to work across many projects and with many stakeholders.

What We Offer

• Competitive Compensation Package: Attractive salary and health insurance benefits


• Hybrid Working Model: Option to work from home according to policy (1 out of 5 days)


• Pension: Comprehensive pension package


• Vacation: 25 days of vacation and an extra 37 hours of paid leave a year (equivalent to five (5) days' holiday)


• Vibrant Office Culture: Regular social events and activities


• Diversity and Inclusion Initiatives: Access to social networks and Global Employee Resource Groups (ERGs)


• Discounts: Staff discounts on products

Who We Are

We are the global leader in prestige beauty - delighting consumers with transformative products and experiences, inspiring them to express their individual beauty. In fact, we are the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 20+ brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation - a desire to push the boundaries and invent the unexpected - as we continue the bold work of our founder Estée Lauder.

Inclusion, Diversity and Equity at the core of everything we do

The Estée Lauder Companies is an equal opportunities employer. To promote a fair recruitment process, we encourage applications to exclude photos from CVs.

We actively foster a culture of inclusion, diversity, and equity, offering local training on topics such as unconscious bias to ensure a welcoming environment for all. We encourage applications from all qualified candidates, regardless of sex, race, disability, age, sexual orientation, gender identity, religion, marital status, or pregnancy.

Next Step

We will be reviewing applications on an ongoing basis with last day to apply 23rd of November. Please note that virtual interviews are part of this recruitment process. If any questions you can reach out to hiring manager Alicia Menth [e-mail]. We look forward to hearing from you!