Brand Activation Artist - Full-time - Copenhagen

The Estée Lauder Companies; København; On-site; DKK 420,000 - 540,000; Full time

Job summary

Estée Lauder Companies invites an energetic Brand Activation Artist to connect commercial strategy with in-store execution across a district in Denmark. You will coach store teams, drive campaigns, product launches and activations while maintaining brand standards and delivering exceptional consumer experiences.

You will travel 80–90% within your district, collaborate with store management, and deepen knowledge of hero products and launches. Fluency in Danish and good English are required.

Qualifications

• Have previous retail or field experience, ideally within beauty, and a proven ability to drive sales and consumer engagement.
• Are commercially minded, confident using retail KPIs and able to turn performance insights into action.
• Communicate with impact and enjoy training, coaching and inspiring retail teams.
• Are proactive, energetic and able to work independently in a fast-paced environment.
• Are proficient in Danish and have a good level of English.
• Hold a valid driver’s licence, have access to a car and are comfortable travelling 80–90% within your district.
• Are digitally confident, including Microsoft Office and social media.
• Can work flexibly, including occasional evenings and weekends during peak periods.

Responsibilities

• Plan and execute campaigns, product launches, events and local activations that drive traffic and sales.
• Analyse performance and turn insights into focused commercial actions for priority stores.
• Coach and inspire Brand Ambassadors and retailer staff on brand services, selling techniques, hero products and new launches.
• Lead by example during key trading periods, delivering an exceptional and personalised consumer experience.
• Build strong relationships with store teams and ensure trade plans, visual merchandising and brand standards are executed consistently.
• Stay current on product knowledge, consumer trends and social media opportunities.
• Where applicable, support the development, coverage and recruitment of Point of Sale staff.

Skills

Retail experience

KPI analytics

Coaching

Proactive

Danish language

English language

Driver's license

Car access

Travel readiness

MS Office

Social media

Flexible schedule

Tools

Microsoft Office

Job description

Description

Are you passionate about prestige beauty and energised by turning great brand ideas into exceptional in-store experiences? Do you love inspiring retail teams, creating impactful events and using commercial insights to drive sales? Are you ready for a dynamic field-based role where every day brings new people, stores and opportunities?

Then the Brand Activation Artist role could be the perfect fit for you.

Estée Lauder Companies at a glance

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, MAC, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

The Role

As a Brand Activation Artist, you will act as the key link between commercial strategy, education priorities and in-store execution across your district. You will drive performance and build capability in flagship and high-opportunity doors through commercially focused coaching, impactful activations and consistently strong execution.

Working closely with store management and retailer staff, you will turn training and coaching into measurable sales growth and an elevated consumer experience. You will lead by example during key commercial periods, strengthen knowledge of ELC hero products and new product launches, and ensure campaigns, services and brand standards are executed consistently.

The role involves approximately 80–90% travel within your district and reports to the Brand Activation Manager.

More specifically, you will:

• Plan and execute campaigns, product launches, events and local activations that drive traffic and sales.


• Analyse performance and turn insights into focused commercial actions for priority stores.


• Coach and inspire Brand Ambassadors and retailer staff on brand services, selling techniques, hero products and new launches.


• Lead by example during key trading periods, delivering an exceptional and personalised consumer experience.


• Build strong relationships with store teams and ensure trade plans, visual merchandising and brand standards are executed consistently.


• Stay current on product knowledge, consumer trends and social media opportunities.


• Where applicable, support the development, coverage and recruitment of Point of Sale staff.

Qualifications

You are the perfect fit if you:

• Have previous retail or field experience, ideally within beauty, and a proven ability to drive sales and consumer engagement.


• Are commercially minded, confident using retail KPIs and able to turn performance insights into action.


• Communicate with impact and enjoy training, coaching and inspiring retail teams.


• Are proactive, energetic and able to work independently in a fast-paced environment.


• Are proficient in Danish and have a good level of English.


• Hold a valid driver’s licence, have access to a car and are comfortable travelling 80–90% within your district.


• Are digitally confident, including Microsoft Office and social media.


• Can work flexibly, including occasional evenings and weekends during peak periods.

Your Personality

• You have a genuine interest about our brand portfolio and carry the different brand identities wherever you go


• You have a warm and welcoming personality which makes you a natural networker


• You bring new ideas to the table which will add value to the success of the team and the different stores


• You are a great communicator and have good social skills


• You believe in team effort and are always willing to help when someone needs an extra hand


• You are not afraid of making mistakes and being part of the solution


• You have an eye for details and like to have things in order. When things do not go as planned, you can quickly adapt to change and work with the resources you have

What we offer:

• Working for the Estée Lauder Companies means that you will be part of the global leader's journey in Prestige Beauty


• Competitive salary


• Discounts on part of the company's product portfolio


• Great training and development programs on a professional and personal note and the opportunity to move to other markets


• Want to make a difference at work? We engage our colleagues by contributing to greater causes and giving back to the community through social initiatives

Inclusion, Diversity & Equity in the core of everything we do:

Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.