Marketing Operations Lead - Data-Driven Planning

The Great Yellow Brick Company; Billund; Hybrid; DKK 700,000 - 900,000; Full time

Benefits offered by this job

Family Care Leave

Insurances

Wellbeing

Colleague Discount

Bonus

Workplace

Job summary

The LEGO Group is seeking a Marketing Operations Manager for a 12-month contract based at our Billund campus. You will ensure marketing planning data is accurate, reliable, and consistent across internal planning platforms and external media agency systems, driving operational excellence and acting as a key link between business stakeholders, technology teams, and external partners.

You will build data governance, resolve integration issues, and improve processes to enable scalable marketing

Qualifications

• Delivered strong data governance and quality practices across business systems and processes.
• Managed complex data processing activities to support reliable planning and reporting.
• Built and maintained integrations using data integration technologies.
• Led work with marketing planning systems or equivalent environments, ideally across multiple business units.
• Applied data analytics to improve operational performance and decision-making.

Responsibilities

• Act as the Marketing Operations liaison for the Marketing Digital Planning Product team.
• Partner with Product and Digital Technology teams to provide business requirements and user insights.
• Monitor, troubleshoot, and resolve data quality, integration, and system issues affecting marketing planning processes.
• Establish, document, and continuously improve processes governing data flows and integrations.
• Work closely with media operations teams and external media agencies to support effective system integrations and operational excellence.

Skills

Data governance

Data processing

Data integration

Marketing planning systems

Data analytics

Data visualization

IT architecture

Marketing expertise

Change management

Job description

The LEGO Group is seeking a Marketing Operations Manager for a 12-month contract based at our Billund campus. You will ensure marketing planning data is accurate, reliable, and consistent across internal planning platforms and external media agency systems, driving operational excellence and acting as a key link between business stakeholders, technology teams, and external partners.

You will build data governance, resolve integration issues, and improve processes to enable scalable marketing