Marketing Operations Manager

Lego Group; Billund; On-site; DKK 600,000 - 800,000; Full time

Benefits offered by this job

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work rhythm

Job summary

LEGO Group in Billund is seeking a Marketing Operations Manager on a 12-month contract to ensure marketing planning data is accurate, reliable, and consistent across planning platforms and external media agency systems.

You will drive operational excellence, resolve integration issues, and serve as the link between business stakeholders, technology teams, and partners to enable evidence-based decisions and scalable marketing planning.

Qualifications

• Established data governance and quality practices across systems.
• Managed complex data processing activities to support reliable planning and reporting.
• Built and maintained integrations using data integration technologies.
• Led work with marketing planning systems across multiple units.
• Applied data analytics to improve operational performance and decision-making.

Responsibilities

• Act as Marketing Operations liaison for the Marketing Digital Planning Product team.
• Partner with Product and Digital Tech teams to provide business requirements and user insights.
• Monitor, troubleshoot, and resolve data quality, integration, and system issues affecting planning processes.
• Establish, document, and continuously improve data flows and integration processes.
• Collaborate with media operations teams and external agencies to support system integrations.

Skills

Data governance

Data quality

ETL integrations

Marketing planning systems

Stakeholder collaboration

Tools

ETL tools

Data visualization

Job description

Job Description

Just imagine creating a single source of truth for marketing planning data that helps shape smarter investment decisions across the business. Then make it real.

About the role

As our Marketing Operations Manager, you'll join the LEGO® Group on a 12‑month contract and help ensure marketing planning data is accurate, reliable, and consistent across internal planning platforms and external media agency systems. You'll drive operational excellence, resolve integration and process issues, and act as a key link between business stakeholders, technology teams, and external partners. This is an opportunity to influence how marketing planning operates at scale while helping teams make confident, evidence‑based decisions.

Please note that this is a 12-months cover role based in our LEGO Campus, Billund. No relocation assistance is offered.

Required Qualifications

• Delivered strong data governance and quality practices across business systems and processes.
• Managed complex data processing activities to support reliable planning and reporting.
• Built and maintained integrations using data integration technologies.
• Led work with marketing planning systems or equivalent environments, ideally across multiple business units.
• Applied data analytics to improve operational performance and decision‑making.

Preferred Qualifications

• Created data visualizations that helped stakeholders interpret and act on information.
• Contributed to IT architecture discussions that supported data and system integration.
• Applied marketing expertise within planning, operations, or investment‑related environments.
• Supported change management activities during process, system, or organisational transitions.

What you’ll build

• Act as the Marketing Operations liaison for the Marketing Digital Planning Product team.
• Partner with Product and Digital Technology teams to provide business requirements and user insights.
• Monitor, troubleshoot, and resolve data quality, integration, and system issues affecting marketing planning processes.
• Establish, document, and continuously improve processes governing data flows and integrations.
• Work closely with media operations teams and external media agencies to support effective system integrations and operational excellence.

If you’ve worked in a role where you managed marketing planning systems, supported data operations, and translated business needs into practical solutions, you’ll feel at home here. What matters most is your ability to combine data expertise, operational thinking, and effective collaboration to deliver reliable outcomes.

Life on the team

You’ll be part of Marketing Data Enablement & Operations within the MDIP team in Market & Channels. We help drive commercial and brand growth through clear, evidence‑based recommendations and enable a holistic view of performance through data, digital tools, and AI. Our team is primarily based in Billund, while the wider MDIP team is global. We follow a flexible hybrid rhythm and value analytical thinking, confident use of digital tools, and strong stakeholder relationships.

What success looks like

Success means becoming a trusted partner for marketing operations and helping teams rely on accurate, connected planning data. You’ll strengthen data quality and operational processes while navigating a period of marketing transformation and evolving data initiatives. You’ll work closely with colleagues across MDIP, media operations, external media agencies, and digital product and technology teams to help shape the next phase of marketing planning capabilities.

#LI-SG2

#LI-Hybrid

What’s in it for you?

Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
• Workplace - When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe.

Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.