Brand Performance & Prioritisation Manager | Hybrid

1001 LEGO System A/S; København; Hybrid; DKK 800,000 - 1,000,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Group is seeking an analytical and organised marketing professional at Manager level to turn brand data into clear stories and keep governance rhythms running smoothly. The role is based in Copenhagen or Billund with a Best of Both hybrid model: 3 days in the office and 2 days at home.

You will support Brand Performance Reporting with GMIP, drive brand performance initiatives, and work with Finance and GMIP to align activities with business goals in a hands‑on capacity.

Qualifications

• Strong analytical capabilities with the ability to translate data into actionable recommendations.
• Experience in brand strategy, marketing performance, portfolio prioritisation, or a related discipline.
• Strong skills in brand performance measurement, analytics, and prioritisation.
• Strong communication and storytelling skills, including preparing compelling content for senior leadership audiences.
• Preferred: cross‑functional leadership and governance reporting experience.

Responsibilities

• Support our Brand Performance Reporting in partnership with GMIP, ensuring a regularly refreshed and comprehensive view of brand health development.
• Lead specific brand performance and prioritisation initiatives across the marketing value chain with data‑informed recommendations.
• Collaborate with Finance to maintain budget visibility and support investment decisions through reporting and scenario evaluation.
• Coordinate with Product, Sales, Finance, and GMIP to align marketing activities with broader business objectives.

Skills

Analytical skills

Brand strategy

Marketing performance

Portfolio prioritisation

Brand performance measurement

Analytics

Communication

Storytelling

Job description

LEGO Group is seeking an analytical and organised marketing professional at Manager level to turn brand data into clear stories and keep governance rhythms running smoothly. The role is based in Copenhagen or Billund with a Best of Both hybrid model: 3 days in the office and 2 days at home.

You will support Brand Performance Reporting with GMIP, drive brand performance initiatives, and work with Finance and GMIP to align activities with business goals in a hands‑on capacity.