Brand Performance & Prioritisation Lead

the LEGO Group; Billund; Hybrid; Confidential; Full time

Benefits offered by this job

Best of Both hybrid model

Family Care Leave

Life & disability insurance

Wellbeing resources

Colleague discount

Bonus program

Hybrid Workplace

Job summary

LEGO Group seeks an analytical marketing professional to turn brand data into insights, maintain governance rhythms, and focus on what matters for brand performance. Based in Copenhagen or Billund with a Best of Both hybrid model (3 days in office, 2 from home), this role supports how LEGO evaluates, invests in, and prioritises brand performance.

This Manager level IC role emphasizes collaboration with Finance, Insights, and marketing partners to drive integrated business outcomes and governance

Qualifications

• Strong analytical capabilities to translate data into actionable recommendations.
• Experience in brand strategy, marketing performance, portfolio prioritisation, or related discipline.
• Strong skills in brand performance measurement, analytics, and prioritisation.
• Strong communication and storytelling skills for senior leadership audiences.

Responsibilities

• Support Brand Performance Reporting with GMIP, ensuring refreshed view of brand health and coordination of monthly Brand Performance Roundtable.
• Translate complex data into clear insights and recommendations for senior leadership discussions.
• Lead brand performance and prioritisation initiatives across the marketing value chain and support budgeting decisions with reporting and scenario evaluation.
• Collaborate with Finance, Product, Sales, and GMIP to align marketing activities with business objectives.

Skills

Analytical capabilities

Brand strategy

Marketing performance analytics

Communication & storytelling

Job description

LEGO Group seeks an analytical marketing professional to turn brand data into insights, maintain governance rhythms, and focus on what matters for brand performance. Based in Copenhagen or Billund with a Best of Both hybrid model (3 days in office, 2 from home), this role supports how LEGO evaluates, invests in, and prioritises brand performance.

This Manager level IC role emphasizes collaboration with Finance, Insights, and marketing partners to drive integrated business outcomes and governance