Lead, Digital Experience & Integration for Global Attractions

LEGO Gruppe

Billund

Hybrid

DKK 1,200,000 - 1,800,000

Full time

2 days ago

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Benefits offered by this job

Family care leave

Life & disability insurance

Wellbeing programs

Colleague discount

Annual bonus

Hybrid work policy

Job summary

The LEGO Group, via LEGOLAND Brand Parks & Experiences (LBPX), seeks a leader in digital experiences to shape guest journeys across LEGOLAND parks, hotels, and attractions. You will partner with global creative teams to deliver on-brand, innovative experiences that delight families while aligning with LEGO brand standards from concept to delivery.

You will collaborate with Merlin and LEGO teams to embed a future-focused test-and-learn approach, driving insights from guest feedback to inform

Qualifications

Strong background in digital experience design and interactive technologies.
Proven experience delivering digital experiences from concept to delivery.
Ability to apply LEGO brand principles to consumer-facing experiences.
Excellent communication, facilitation, and relationship-building skills.

Responsibilities

Deliver the LEGOLAND brand vision through digital experience projects.
Lead integration of digital experiences across CPL products and attractions.
Establish premium collaboration with Merlin digital teams and partners.
Partner with LEGO Brand Parks, CPL, and Merlin teams on test-and-learn approaches.
Act as subject matter expert for digital experiences within LEGOLAND attractions and the LBE category.
Drive insights from guest feedback to influence future innovations and investment decisions.
Support Brand Assurance with reviews and approvals of digital submissions.
Provide creative leadership and governance across global and local innovation projects.