Senior Design Manager, Digital Integration, LEGOLAND

LEGO Gruppe; Billund; Hybrid; DKK 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Family care leave

Life & disability insurance

Wellbeing programs

Colleague discount

Annual bonus

Hybrid work policy

Job summary

The LEGO Group, via LEGOLAND Brand Parks & Experiences (LBPX), seeks a leader in digital experiences to shape guest journeys across LEGOLAND parks, hotels, and attractions. You will partner with global creative teams to deliver on-brand, innovative experiences that delight families while aligning with LEGO brand standards from concept to delivery.

You will collaborate with Merlin and LEGO teams to embed a future-focused test-and-learn approach, driving insights from guest feedback to inform

Qualifications

• Strong background in digital experience design and interactive technologies.
• Proven experience delivering digital experiences from concept to delivery.
• Ability to apply LEGO brand principles to consumer-facing experiences.
• Excellent communication, facilitation, and relationship-building skills.

Responsibilities

• Deliver the LEGOLAND brand vision through digital experience projects.
• Lead integration of digital experiences across CPL products and attractions.
• Establish premium collaboration with Merlin digital teams and partners.
• Partner with LEGO Brand Parks, CPL, and Merlin teams on test-and-learn approaches.
• Act as subject matter expert for digital experiences within LEGOLAND attractions and the LBE category.
• Drive insights from guest feedback to influence future innovations and investment decisions.
• Support Brand Assurance with reviews and approvals of digital submissions.
• Provide creative leadership and governance across global and local innovation projects.

Skills

Digital design

Experience delivery

Brand principles

Cross-stakeholder

Leadership

Communication

English proficiency

Strategic influence

Job description

Job Description

Are you ready to shape the future of digital experiences globally across our LEGOLAND attractions and bring innovative LEGO play to life for millions of families?

Bring your expertise in digital experience design and integration to help define and deliver the next generation of LEGOLAND guest experiences, partnering with global creative teams to create innovative, engaging, and on brand experiences across our parks and attractions.

Core Responsibilities

• Deliver the LEGOLAND brand vision by driving the "Foundations" and "LEGOLAND Heart" cornerstones through approved investment plans and innovative digital experience projects

• Lead the integration of digital experiences across Creative Play Lab (CPL) products, attractions, and broader digital innovation initiatives

• Establish and nurture a premium collaboration model with Merlin Entertainments' digital experience design teams, ensuring strong partnership and value creation

• Partner with LEGO Brand Parks & Experiences, LEGO Creative Play Lab, and Merlin creative teams to develop and embed a future-focused test-and-learn approach for digital experiences

• Act as the subject matter expert for digital experiences within LEGOLAND attractions and the wider Location-Based Entertainment (LBE) category

• Drive digital experience insights and learning agendas, leveraging guest feedback and research to influence future innovations and investment decisions

• Support the Brand Assurance team through day-to-day review, guidance, and approval of digital experience submissions

• Provide creative leadership and governance across global and local innovation projects, ensuring experiences meet LEGO brand standards from concept through delivery

Play your part in our team succeeding

The LEGO Brand Parks & Experiences (LBPX) team brings the LEGO brand to life across LEGOLAND theme parks, water parks, hotels, and indoor family entertainment centers around the world. Through close collaboration with Merlin Entertainments, we help create unforgettable experiences that delight more than 18 million LEGOLAND guests each year.

In this role, you will help ensure that digital innovations become a seamless and inspiring part of the LEGOLAND guest journey. Working across global and local projects, you'll connect creativity, technology, and brand storytelling to create engaging experiences that amaze families with children aged 2-12 and strengthen the unique value of the LEGOLAND portfolio.

Do you have what it takes

• Strong background in digital experience design, digital product development, interactive technologies, or related disciplines.

• Proven experience delivering digital experiences

• Demonstrated expertise in digital experience design and integration from concept through delivery

• Ability to apply brand principles within consumer-facing experiences

• Experience collaborating across multiple stakeholders, including creative, commercial, technology, and operational teams

• Strong project leadership skills with the ability to influence without direct authority in a global matrix environment

• Excellent communication, facilitation, and relationship-building skills.

• Advanced English language proficiency

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.