Italian Account Executive

Understory; København; Hybrid; DKK 448,000 - 673,000; Full time

Job summary

Understory is seeking an Italian-market focused sales professional to drive revenue growth from qualified opportunities to signed customers. Based in one of our offices in Barcelona or Copenhagen, you will collaborate with SDRs, Customer Success, and Marketing to shape growth in Italy.

You will own the sales process, conduct product demonstrations, and close deals while contributing market insights to our growth strategy.

Qualifications

• Native level Italian and fluency in English (written and spoken).
• 2+ years in B2B sales (SDR/BDR or Account Executive).
• Strong negotiation, presentation and closing skills.
• Proactive, results-driven mindset with a passion for goals.
• Experience in SaaS, hospitality, tourism or experience-booking industries.

Responsibilities

• Own the full sales process for Italian experience providers.
• Conduct product demonstrations and consultative sales conversations.
• Convert qualified leads into paying customers through negotiation and closing.
• Collaborate with SDRs to ensure smooth transitions from prospecting to opportunity management.
• Maintain accurate pipeline data and forecasting in CRM systems.
• Share market insights to support product and commercial strategy in Italy.
• Represent Understory at events and networking opportunities.

Skills

Italian (native)

English (fluent)

B2B sales

Negotiation

CRM

Tools

CRM systems

Job description

Who is Understory?

Understory is a vertical-focused software platform built for experience businesses – from kayaking tours to cooking classes. Our operating system helps creators manage operations, grow bookings, accept payments, and run their business with clarity and less stress.

We move fast, iterate quickly, and expect everyone to bring proactive solutions every day. You'll learn faster here than almost anywhere else because the challenges are real and the pace is high. This isn't about clocking in and out – the right candidate will get a lot of trust and ownership, and it's all about building something that matters to creators around the world.

We recently raised a €12M Series A and are scaling fast. With customers in 10+ countries and a growing presence internationally, our focus is global, our ambition is high, and our team is fully committed to being the go-to platform for experience creators worldwide.

About the Role

You'll be responsible for driving revenue growth in the Italian market, while being based at one of our offices in Barcelona or Copenhagen. You'll own the sales process from qualified opportunity to signed customer, helping experience providers discover how Understory can support and grow their businesses.

You'll work closely with SDRs, Customer Success, and Marketing teams to create a seamless customer journey while providing valuable market insights that help shape our growth strategy in Italy.

What You'll Do

• Own the full back end of the sales cycle for Italian experience providers.
• Conduct product demonstrations and consultative sales conversations.
• Convert qualified leads into paying customers through effective negotiation and closing.
• Collaborate with SDRs to ensure smooth transitions from prospecting to opportunity management.
• Maintain accurate pipeline data and forecasting in CRM systems.
• Share insights from the Italian market to support product and commercial strategy.
• Represent Understory at relevant events and networking opportunities.

What Success Looks Like

Months 1–3 - Onboarding & Pipeline: Complete onboarding, build pipeline ownership, and confidently manage sales conversations.

Months 4–6 - Closing: Consistently close new customers and establish a healthy sales pipeline.

Months 7–12 - Revenue: Achieve or exceed revenue targets while contributing to Understory's long-term growth in Italy.

What We're Looking For

• Native level of Italian and fluency in English (written and spoken).
• 2+ years of B2B sales experience, either as a top-performing SDR/BDR or as an Account Executive.
• Strong negotiation, presentation, and closing skills.
• A proactive and results-driven mindset with a passion for achieving goals.
• Passion for experiences, travel, and supporting entrepreneurs.
• Experience within SaaS, hospitality, tourism, or experience-booking industries.

Why You'll Thrive at Understory

• Be part of a high-growth company redefining the experience economy worldwide.
• Enjoy autonomy, flexibility, and ownership in a fast-moving environment.
• Collaborate with ambitious colleagues who are passionate about building meaningful products.
• Benefit from significant opportunities for professional development and career progression.

Start Date & Application

Preferred start date: October (flexible).