Nordic Sales Development Representative

Understory; København; Vor Ort; DKK 336.000 - 486.000; Vollzeit

Zusammenfassung

Understory is seeking a Nordic SDR to drive outbound outreach, build relationships with experience providers in Denmark and Sweden, and create qualified opportunities for our Account Executives.

You will research target customers, execute multi-channel outreach, and help refine messaging while capturing insights on local market dynamics. This role is based in our Nordic offices.

Qualifikationen

• Native in Danish or Swedish, and fluent in English (written and spoken).
• Strong communication and outbound outreach skills.
• Proactive, well-organised and coachable, with a growth mindset.
• Experience with CRM tools such as HubSpot or Gong is a plus.

Aufgaben

• Identify and research Nordic experience providers in Denmark and Sweden.
• Execute a high-volume outbound strategy across calls, email, and LinkedIn.
• Qualify leads and schedule meetings for Account Executives.
• Maintain accurate lead data in CRM; track progress and report insights.
• Share learnings about Nordic markets with marketing and product teams.

Kenntnisse

Danish or Swedish native

Fluent English

Strong communication

Self-starter

Tools

HubSpot

Gong

Jobbeschreibung

Who is Understory?

Understory is a vertical-focused software platform built for experience businesses – from kayaking tours to cooking classes. Our operating system helps creators manage operations, grow bookings, accept payments, and run their business with clarity and less stress.

We move fast, iterate quickly, and expect everyone to bring proactive solutions every day. You'll learn faster here than almost anywhere else because the challenges are real and the pace is high. This isn't about clocking in and out - the right candidate will get a lot of trust and ownership, and it's all about building something that matters to creators around the world.

We recently raised a €12M Series A and are scaling fast. With customers in 10+ countries and a growing presence in Europe, our focus is global, our ambition is high, and our team is fully committed to becoming the go-to platform for experience creators worldwide.

About the Role

As our Nordic SDR, you'll own outbound in our Nordic markets - generating qualified leads and building relationships with potential customers for our Account Executives. You'll bring energy, structure, and a high standard to your outreach, and you'll contribute directly to revenue growth while sharing valuable insights on local market dynamics.

You'll research and connect with experience providers – from tours and classes to events and local activities – and turn conversations into booked meetings. You'll also help sharpen our playbooks and raise the bar for how we approach outbound.

What You'll Do

• Identify and research potential customers (experience providers, venues, activity operators) in Denmark and Sweden.
• Execute a high-volume outbound strategy across calls, email, and LinkedIn.
• Qualify leads and schedule meetings for Account Executives.
• Maintain accurate lead and prospect data in CRM; track progress and report insights.
• Share learnings about the Nordic markets - local trends, competitor activity, and cultural preferences.
• Collaborate with marketing and product teams to refine messaging and support growth.

What Success Looks Like

Months 1–2 - Ramp & Launch: Complete onboarding; start booking initial meetings; hit full productivity by week 8.

Month 3+ - Consistent Flow: 40+ demos per month derived from outbound outreach.

Ongoing - Revenue Generation: Generate a pipeline that converts to closed revenue (quality over quantity).

What We're Looking For

• You need to be native in one of our Nordic markets: native level of Danish or Swedish, plus fluency in English (written and spoken).
• Strong communication and outreach skills; proactive and well-organised.
• High coachability and resilience; you view feedback as a growth tool and "no" as just a step toward your next "yes".
• Deep business curiosity; you love understanding how companies work and tailoring your approach to solve their unique problems.
• Cultural sensitivity and ability to adapt pitches to the Danish and Swedish markets.
• Passion for experiences, travel, and the experience economy.
• Self-starter who thrives in a fast-moving startup environment.
• Someone living in either Copenhagen or Barcelona to join one of our offices.

Nice to have:

• Network within the tourism, travel, or events industries in Denmark or Sweden.
• Familiarity with experience-booking platforms, hospitality, or SaaS.
• Experience with CRM tools such as HubSpot or Gong.

Why You'll Thrive at Understory

• Join a small, ambitious team where your insights directly impact pipeline growth.
• Work in a collaborative environment with autonomy, trust, and flexibility.
• Learn fast and grow fast - the challenges are real, and the pace is high.
• Be part of a mission-driven company redefining the experience industry worldwide.