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Understory is seeking a Nordic Account Executive to drive revenue growth across Denmark, Sweden, and Norway from our Copenhagen or Barcelona offices. You will own the full sales cycle from qualified opportunity to signed customer, partnering with SDRs, Customer Success, and Marketing to shape a seamless buyer journey.
Ideal candidates have 2+ years in B2B SaaS sales, native Danish/Swedish/Norwegian plus fluent English, and a proven track record in negotiation and closing.
Understory is a vertical-focused software platform built for experience businesses – from kayaking tours to cooking classes. Our operating system helps creators manage operations, grow bookings, accept payments, and run their business with clarity and less stress.
We move fast, iterate quickly, and expect everyone to bring proactive solutions every day. You'll learn faster here than almost anywhere else because the challenges are real and the pace is high. This isn't about clocking in and out – the right candidate will get a lot of trust and ownership, and it's all about building something that matters to creators around the world.
We recently raised a €12M Series A and are scaling fast. With customers in 10+ countries and a growing presence internationally, our focus is global, our ambition is high, and our team is fully committed to being the go-to platform for experience creators worldwide.
In keeping with this momentum, we are growing our team across Copenhagen and Barcelona and doubling down on our Nordic markets.
As our Nordic Account Executive, you'll be responsible for driving revenue growth in our Nordic markets from our Copenhagen or Barcelona office. You'll own the sales process from qualified opportunity to signed customer, helping experience providers discover how Understory can support and grow their businesses.
You'll work closely with SDRs, Customer Success, and Marketing teams to create a seamless customer journey while providing valuable market insights that help shape our growth strategy in the Nordics.
Months 1–3 - Onboarding & Pipeline: Complete onboarding, build pipeline ownership, and confidently manage sales conversations.
Months 4–6 - Closing: Consistently close new customers and establish a healthy sales pipeline.
Months 7–12 - Revenue: Achieve or exceed revenue targets while contributing to Understory's long-term growth in the Nordics.