Interactive Play Designer: Shape Tomorrow’s Play

Lego Group; Billund; On-site; DKK 700,000 - 900,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

The LEGO Group in Billund, Denmark seeks an Interactive Play Designer to bridge physical and digital play experiences. You will work across the full design process, from early concepting to ready-to-launch designs, collaborating with a cross-disciplinary team to turn ideas into tangible, playable prototypes.

You will prototype with varying fidelity, balance constraints, and ensure designs meet both creative and business goals, helping to inspire kids worldwide with engaging LEGO experiences.

Qualifications

• Ideally, you have an educational background in Interaction Design or equivalent.
• 3+ years of experience designing and conceptualizing connected toys and/or play experiences.
• Proven ability to design, test and validate through iterative prototyping.

Responsibilities

• Collaborate to define creative directions for concepts, turning ideas into playable prototypes.
• Prototype at different fidelity levels to test and validate play experiences.
• Work with stakeholders to balance budget, timelines and technology feasibility.
• Contribute to workshops and ideation sessions with the team.

Skills

Toy/Play design

Prototype development

Communication skills

Iterative prototyping

Education

Interaction Design or related field

Tools

Programming skills

Job description

The LEGO Group in Billund, Denmark seeks an Interactive Play Designer to bridge physical and digital play experiences. You will work across the full design process, from early concepting to ready-to-launch designs, collaborating with a cross-disciplinary team to turn ideas into tangible, playable prototypes.

You will prototype with varying fidelity, balance constraints, and ensure designs meet both creative and business goals, helping to inspire kids worldwide with engaging LEGO experiences.