Interactive Play Designer – LEGO DESiGN

1001 LEGO System A/S; Billund; On-site; DKK 520,000 - 750,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Job summary

LEGO Group is seeking an Interactive Play Designer in Billund, Denmark, to bridge physical and digital play experiences from concept to launch. You will prototype with kids, lead workshops, and translate insights into tangible, playable concepts that align with business goals.

The role emphasizes rapid externalization of play concepts, iterative testing with children, and clear communication to teammates and stakeholders.

Qualifications

• Educational background in Interaction Design or equivalent.
• 3+ years designing and conceptualizing connected toys and/or play experiences.
• Ability to program and develop testable and playable prototypes.
• Strong foundation in Interaction/Industrial/UX design or related fields.
• Experience with iterative prototyping to validate concepts.
• Systematic design approach and prioritization to business needs.
• Experience from exploration to product launch.
• Strong verbal and visual communication.
• Experience with kids or young adult products is a plus.

Responsibilities

• Create interactive play experiences at the intersection of physical and digital design.
• Develop prototypes across varying fidelities to test concepts with kids.
• Lead workshops and ideation sessions with stakeholders.
• Balance constraints (budget, timelines, tech feasibility) with design quality.
• Drive concepts from early ideas to ready-to-launch designs.

Skills

Prototyping

Kids product design

Communication

Iterative design

Cross-disciplinary

Coding prototypes

Visual communication

Stakeholder presentation

Design delivery to launch

Education

Interaction Design or equivalent

Job description

About the role

As an Interactive Play Designer, you will join our journey in creating tomorrow’s interactive play experiences. You will be working in the intersection between physical and digital design and are expected to work across the entire design process including early-stage conceptual work to detailed ready-to-launch designs. Please note: This position is based in Billund, Denmark.

Core Responsibilities

• Connect with our main consumer (kids) by empathizing with their needs and interests.
• Develop the right level of prototypes to test, explore and validate the potential for enjoyable long-lasting play experiences.
• You understand how to create interactive prototypes at different levels of fidelity.
• Understand the key objectives for your own area and continuously align direction with your team and stakeholders.
• Importantly, you are comfortable managing and being responsible for your own time and tasks.
• Being a part of the design team and defining the creative directions of new concepts by making them tangible and playable, using LEGO system-in-play, consumer insights, competitor knowledge and previous experience.
• Collaborate with colleagues by participating in and/or facilitating workshops, brainstorming sessions, and ideation boosts to generate new ideas/concepts/solutions to designs, as well as giving and receiving constructive feedback.
• The ability to design within a variety of constraints (budget, frames, business objectives, technology feasibility etc.) and execute the right level of complexity vs. return on investment.
• Play your part in our team succeeding LEGO Design is the home of more than 400 Designers of all trades and the nucleus of innovation for the LEGO Group. Our mission is to inspire and develop the builders of tomorrow.

Required Qualifications

• Ideally, you have an educational background in Interaction Design or equivalent.
• Moreover, you have: 3+ years of experience designing and conceptualizing connected toys and/or play experiences.
• Ability to program and develop testable and playable prototypes using your coding capabilities.
• We do not anticipate that you can deliver shippable products – our emphasis is to be able to quickly externalize play experiences and validate through kids testing.
• Theoretical background in Interaction Design, Industrial Design, Human Computer Interaction, UX, Computer Science, Architecture, Game Design, or another relevant field.
• Proven record in designing, testing, and validating based on an iterative prototyping approach.
• A systematic approach to design and the ability to prioritize your work sharply and according to current business needs.
• Experience taking designs from explorative conceptual phases all the way to product launch.
• Communicative skills – both verbally and visually.
• You can thoughtfully and concisely present your ideas to team members as well as internal and external stakeholders.
• Having worked with products designed for kids or young adults is a plus but not a requirement.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Culture & Inclusion

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real. Join the LEGO team today.

Our founder Ole Kirk Kristiansen made his first wooden toy in 1932. He persevered against the odds until his business was a success. Constantly innovating, never compromising. Building, rebuilding, and striving for the best. It is this resilience and permanent sense of renewal that drives us forward. We are never still. We will always be creating, inventing, and having fun.

Build your career brick by brick and play your part in continuing our mission to “inspire and develop the builders of tomorrow”.