Interactive Play Designer – LEGO DESiGN

The Great Yellow Brick Company; Denmark; Hybrid; DKK 600,000 - 800,000; Full time

Benefits offered by this job

Family care leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus program

Hybrid work policy

Job summary

LEGO Group in Billund, Denmark is seeking an Interactive Play Designer to bridge physical and digital play, guiding concepts from early-stage ideas to ready-to-launch prototypes. You will work within the LEGO Interaction Design Team on projects spanning digital and physical products, turning ideas into tangible, playable solutions for kids worldwide.

The role emphasizes prototyping with varying fidelity, collaboration in workshops, and delivering designs under real-world constraints, including

Qualifications

• 3+ years of experience designing and conceptualizing connected toys and/or play experiences.
• Ability to program and develop testable and playable prototypes using coding capabilities.
• Theoretical background in Interaction Design, Industrial Design, HCI, UX, CS, Architecture, Game Design or related field.
• Proven record in iterative prototyping for design, testing and validation.
• Systematic design approach and ability to prioritise work to business needs.
• Experience taking designs from concept to product launch.
• Strong verbal and visual communication with stakeholders.

Responsibilities

• Collaborate with the design team to define creative directions for new concepts.
• Create interactive prototypes across physical and digital domains.
• Facilitate workshops and ideation sessions to generate new ideas and concepts.
• Balance design within constraints like budget, timelines and feasibility.
• Turn ideas into tangible, playable LEGO experiences for kids.

Skills

Prototype development

Interaction design

Iterative prototyping

Communication skills

Team collaboration

Education

Educational background in Interaction Design or equivalent

Tools

Coding for prototypes

Job description

Job Description

Come join us in creating inspiring interactive play experiences for LEGO fans all around the world!

About the role

As an Interactive Play Designer, you will join our journey in creating tomorrow’s interactive play experiences. You will be working in the intersection between physical and digital design and are expected to work across the entire design process including early-stage conceptual work to detailed ready-to-launch designs.

Please note: This position is based in Billund, Denmark.

Core Responsibilities

• Connect with our main consumer (kids) by empathizing with their needs and interests. Develop the right level of prototypes to test, explore and validate the potential for enjoyable long-lasting play experiences. You understand how to create interactive prototypes at different levels of fidelity.
• Understand the key objectives for your own area and continuously align direction with your team and stakeholders. Importantly, you are comfortable managing and being responsible for your own time and tasks.
• Being a part of the design team and defining the creative directions of new concepts by making them tangible and playable, using LEGO system-in-play, consumer insights, competitor knowledge and previous experience.
• Collaborate with colleagues by participating in and/or facilitating workshops, brainstorming sessions, and ideation boosts to generate new ideas/concepts/solutions to designs, as well as giving and receiving constructive feedback.
• The ability to design within a variety of constraints (budget, frames, business objectives, technology feasibility etc.) and execute the right level of complexity vs. return on investment.

Play your part in our team succeeding

LEGO® Design is the home of more than 400 Designers of all trades and the nucleus of innovation for the LEGO Group. Our mission is to inspire and develop the builders of tomorrow.

You will join the LEGO® Interaction Design Team in Billund, Denmark. We are a team of passionate designers, who are working across a broad number of projects including digital/physical products. You will have the opportunity to turn your ideas and concepts into concrete solutions which will impact kids around the globe. We strive to build awesome, usable, accessible, and engaging play experiences.

Drive and support interactive play innovation for both new product experiences in development and for existing products already live in the market by working closely together with model designers, marketeers, app developers and more.

Required Qualifications

Ideally, you have an educational background in Interaction Design or equivalent. Moreover, you have:

• 3+ years of experience designing and conceptualizing connected toys and/or play experiences.
• Ability to program and develop testable and playable prototypes using your coding capabilities. We do not anticipate that you can deliver shippable products – our emphasis is to be able to quickly externalize play experiences and validate through kids testing.
• Theoretical background in Interaction Design, Industrial Design, Human Computer Interaction, UX, Computer Science, Architecture, Game Design, or another relevant field.
• Proven record in designing, testing, and validating based on an iterative prototyping approach.
• A systematic approach to design and the ability to prioritize your work sharply and according to current business needs.
• Experience taking designs from explorative conceptual phases all the way to product launch.
• Communicative skills – both verbally and visually. You can thoughtfully and concisely present your ideas to team members as well as internal and external stakeholders.
• Having worked with products designed for kids or young adults is a plus but not a requirement.

This position requires the successful final applicant to complete a Child Safety Background Check.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.