Interactive Play Designer: Prototyping for Kids' Play
1001 LEGO System A/S
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Benefits offered by this job
Job summary
LEGO Group is seeking an Interactive Play Designer in Billund, Denmark, to bridge physical and digital play experiences from concept to launch. You will prototype with kids, lead workshops, and translate insights into tangible, playable concepts that align with business goals.
The role emphasizes rapid externalization of play concepts, iterative testing with children, and clear communication to teammates and stakeholders.
Qualifications
- Educational background in Interaction Design or equivalent.
- 3+ years designing and conceptualizing connected toys and/or play experiences.
- Ability to program and develop testable and playable prototypes.
- Strong foundation in Interaction/Industrial/UX design or related fields.
- Experience with iterative prototyping to validate concepts.
- Systematic design approach and prioritization to business needs.
- Experience from exploration to product launch.
- Strong verbal and visual communication.
- Experience with kids or young adult products is a plus.
Responsibilities
- Create interactive play experiences at the intersection of physical and digital design.
- Develop prototypes across varying fidelities to test concepts with kids.
- Lead workshops and ideation sessions with stakeholders.
- Balance constraints (budget, timelines, tech feasibility) with design quality.
- Drive concepts from early ideas to ready-to-launch designs.
Skills
Education
Job description
LEGO Group is seeking an Interactive Play Designer in Billund, Denmark, to bridge physical and digital play experiences from concept to launch. You will prototype with kids, lead workshops, and translate insights into tangible, playable concepts that align with business goals.
The role emphasizes rapid externalization of play concepts, iterative testing with children, and clear communication to teammates and stakeholders.
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