Head of B2C Growth - App-Driven Scale

Jobgether SRL; Denmark; Remote; DKK 1,400,000 - 2,000,000; Full time

Benefits offered by this job

Remote work from anywhere

Full-time position

Ownership of growth budget

AI analytics stack access

Direct reporting to CPO

Job summary

Lever, Inc. in Denmark is partnering with Jobgether to fill a Head of B2C Growth role. You will own the full growth engine across acquisition, activation, retention and LTV, with a strong focus on mobile app as the primary channel.

You will lead multichannel strategies, test new channels, manage budgets, and collaborate with Product and Marketing. Fluent English required; remote work allowed; senior leadership role with AI-enabled analytics stack.

Qualifications

• Proven track record growing B2C products across channels and markets.
• Broad multichannel growth experience with ownership of several channels.
• Experience driving app growth, including acquisition and retention.
• Strong understanding of cohorts, lifecycles, segmentation, retention, and LTV.
• Strong product sense and ability to connect product changes with conversions.
• Experience owning paid media budgets and ROI.
• Hands-on operating style; can launch campaigns and analyze performance.
• AI fluency with Claude (Cowork/Code); building AI agent workflows.

Responsibilities

• Define and execute the B2C growth strategy across channels, markets, user segments, and budgets.
• Build and optimize multichannel acquisition programs and track key metrics like CPL and CAC.
• Drive app as a core growth channel: installs, adoption, engagement, and migration from web to app.
• Own the full user lifecycle: activation, conversion, retention, reactivation, and LTV.
• Develop growth playbooks and AI-powered workflows for consistent execution.

Skills

Growth leadership

Multichannel strategy

App growth

Data-driven decisions

AI fluency

Education

Bachelor's degree

Tools

Claude

Mixpanel

HubSpot

Job description

Lever, Inc. in Denmark is partnering with Jobgether to fill a Head of B2C Growth role. You will own the full growth engine across acquisition, activation, retention and LTV, with a strong focus on mobile app as the primary channel.

You will lead multichannel strategies, test new channels, manage budgets, and collaborate with Product and Marketing. Fluent English required; remote work allowed; senior leadership role with AI-enabled analytics stack.