Growth Marketing Manager (m/f/d)

Auction Group A/S (AutoProff); Region Hovedstaden; On-site; DKK 700,000 - 950,000; Full time

Job summary

AutoProff, part of the AutoScout24 Group, is seeking a Growth Marketing professional to own the buyer lifecycle across acquisition, activation and retention in a fast-moving B2B marketplace. You will drive multi-channel campaigns, optimise customer journeys, and collaborate with Sales, Content, Design and RevOps.

You will lead data-driven decisions, run A/B tests, and leverage HubSpot and other tools to automate lifecycle communications, identify optimization opportunities, and contribute to

Qualifications

• 4+ years of experience in growth marketing, demand generation, or lifecycle marketing.
• Proven performance-driven campaigns.
• Experience with marketing automation and CRM tools (HubSpot preferred).
• Comfort working with data, dashboards, and experimentation.
• Strong project management and ability to manage multiple campaigns.
• Experience collaborating across cross-functional teams.
• Excellent Danish and English communication skills.

Responsibilities

• Own buyer lifecycle strategy across acquisition, activation, and retention.
• Execute multi-channel campaigns across email, paid, content, and events.
• Build and optimise customer journeys, onboarding flows, and win-back programmes.
• Define target audiences, messaging, and campaign concepts.
• Collaborate with Sales, Content, Design, and RevOps.
• Run A/B tests across messaging, channels, and timing.
• Track KPIs and optimise performance across the funnel.
• Work with data teams to ensure reporting and attribution accuracy.
• Automate lifecycle communication using HubSpot and similar tools.
• Identify opportunities to improve performance through automation and AI.

Skills

Growth marketing

Demand generation

Lifecycle marketing

Data-driven decision making

Project management

Cross-functional collaboration

English communication

Danish communication

Tools

HubSpot

Marketing automation

CRM tools

Job description

A career driven by you.
Join AutoProff and experience life in the fast lane. As part of the AutoScout24 Group, we are transforming the way used cars are traded across Europe. We operate in a fast-moving

A career driven by you.
Join AutoProff and experience life in the fast lane. As part of the AutoScout24 Group, we are transforming the way used cars are traded across Europe. We operate in a fast-moving B2B marketplace where growth marketing, demand generation, and data-driven campaigns directly impact business growth.
For a career where you can turn data into action and see your campaigns move key funnel metrics, join our international community.

Why this role is unique

• Key role in growth marketing across the full customer lifecycle
• Ownership of end-to-end campaigns from acquisition to retention
• Direct impact on funnel performance, product usage, and revenue
• Strong focus on data-driven decision-making and experimentation
• Part of a lean, high-performing team

What you’ll do

• Own buyer lifecycle strategy across acquisition, activation, and retention
• Execute multi-channel campaigns across email, paid, content, and events
• Build and optimise customer journeys, onboarding flows, and win-back programmes
• Define target audiences, messaging, and campaign concepts
• Collaborate with Sales, Content, Design, and RevOps
• Run A/B tests across messaging, channels, and timing
• Track KPIs and optimise performance across the funnel
• Work with data teams to ensure reporting and attribution accuracy
• Automate lifecycle communication using HubSpot and similar tools
• Identify opportunities to improve performance through automation and AI

What you’ll bring

• 4+ years of experience in growth marketing, demand generation, or lifecycle marketing
• Strong track record in performance-driven campaigns
• Experience with marketing automation and CRM tools (HubSpot preferred)
• Comfort working with data, dashboards, and experimentation
• Strong project management and ability to manage multiple campaigns
• Experience collaborating across cross-functional teams
• Excellent Danish and English communication skills

Nice to have

• Experience in B2B, SaaS, or marketplace environments
• Experience with paid channels or in-product messaging
• Familiarity with AI tools in marketing workflows
• Additional language skills such as German

A culture of growth

We offer an environment where you can take ownership, experiment, and contribute to a business that is continuously evolving.