Global Omnichannel Journey Architect

3Shape; København; Hybrid; DKK 700,000 - 1,100,000; Full time

Benefits offered by this job

Healthcare package

Breakfast and lunch

Office in Copenhagen

WFH up to 1 day per week

R&D labs in Copenhagen

Social activities and clubs

Great social work environment

Job summary

3Shape is seeking a Customer Journey & Lifecycle Specialist in the Omnichannel & Lifecycle team within Global Marketing. You will define and evolve the customer journey and lifecycle marketing strategy for Lab customers, turning insights into scalable omnichannel programs that drive engagement, adoption, retention, and commercial growth.

You will collaborate across Marketing, Commercial, Data Analytics, and local markets to build data-driven journeys, personalize experiences, and optimize

Qualifications

• Bachelor’s or master’s degree in Marketing, Business, or a related field, or equivalent experience.
• Experience in developing customer journey strategies and lifecycle marketing programs.
• Strong analytical skills and the ability to turn insights into actionable customer engagement initiatives.
• Experience working hands-on with marketing automation and omnichannel orchestration, customer data, audiences, and channel activation.
• Experience with lead scoring, nurture programs, audience development, and personalization strategies.
• A strong understanding of customer data, data models, and technical requirements supporting modern marketing automation.
• Proven ability to monitor, analyze, and optimize lifecycle program performance across channels for reporting and leveraging data and insights to continuously improve customer engagement, conversion, and business results.
• Excellent stakeholder management and communication skills
• A commercial mindset with a strong focus on business impact

Responsibilities

• Define, develop, and continuously evolve customer journey and lifecycle marketing strategies across the customer lifecycle.
• Map, visualize, and optimize customer journeys, ensuring a seamless and coherent experience across digital and human touchpoints.
• Translate customer insights, business priorities, and commercial objectives into scalable lifecycle programs and customer experiences.
• Develop, implement, and optimize end‑to‑end personalized omnichannel programs across onboarding, adoption, retention, and lead nurturing activities.
• Build and maintain advanced audiences, triggers, personalization logic, and customer programs in our omnichannel platforms.
• Develop and continuously optimize lead scoring models and nurture programs that convert marketing leads into qualified sales opportunities.
• Specify, validate, and test customer and lead data required to support effective segmentation, personalization, and automation.
• Drive A/B testing and experimentation, leveraging learnings to continuously improve customer engagement, conversion, and retention.
• Analyze customer behaviour, lifecycle performance, and digital engagement patterns to identify new opportunities and optimize customer experiences.
• Define requirements for omnichannel capabilities, reporting, and automation to support a scalable and future‑proof marketing ecosystem.
• Establish strong stakeholder collaboration across Global Marketing, Commercial teams, Data Analytics, Group IT, and local markets to ensure alignment and successful execution.
• Contribute to the continued development of omnichannel journeys and personalization capabilities across additional customer segments.

Skills

Customer journey

Lifecycle marketing

Marketing automation

Omnichannel orchestration

Lead scoring

Audiences development

Data & analytics

Stakeholder management

Commercial mindset

Education

Bachelor’s or Master’s degree in Marketing or related field

Job description

3Shape is seeking a Customer Journey & Lifecycle Specialist in the Omnichannel & Lifecycle team within Global Marketing. You will define and evolve the customer journey and lifecycle marketing strategy for Lab customers, turning insights into scalable omnichannel programs that drive engagement, adoption, retention, and commercial growth.

You will collaborate across Marketing, Commercial, Data Analytics, and local markets to build data-driven journeys, personalize experiences, and optimize