Global Director, Adult Marketing & Portfolio Strategy

1001 LEGO System A/S; Billund; Hybride; DKK 1 800 000 - 3 000 000; Plein temps

Avantages offerts par ce poste

Family care leave

Life & disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Résumé du poste

LEGO Group is seeking a Senior Director, Adult Consumer Group Portfolio & Marketing Strategy to define and deliver the global marketing and portfolio strategy for the adult audience, shaping the next growth chapter for the LEGO Group. You will set the strategic direction for audience marketing and align with markets, channels and senior leaders to drive investment decisions and marketing excellence.

Joining the Adults business, you will lead cross-functional teams to translate consumer insights

Qualifications

• Developed and implemented global marketing strategies that delivered measurable business growth.
• Led senior marketing leadership within a globally recognised consumer or lifestyle brand.
• Directed large-scale campaigns across media and digital channels with significant commercial impact.
• Drove product innovation initiatives, partnering across functions to develop and launch new products.
• Led, developed, and inspired high-performing marketing teams, delivering results through others.
• Influenced senior leaders to adopt new marketing strategies, operating models, or campaign approaches.
• Established and managed marketing investment planning and budget allocation for long-term growth.
• Built and strengthened global brands with consumer relevance and equity.

Responsabilités

• Define and deliver global marketing strategy for the adult audience.
• Define portfolio strategy and innovation roadmap for growth.
• Guide marketing investment decisions across markets and channels.
• Lead cross-functional teams to translate insights into growth opportunities.

Connaissances

Global marketing strategy

Brand leadership

Campaign leadership

Product innovation

Senior marketing leadership

Team development

Stakeholder influence

Budget & investment

Description du poste

LEGO Group is seeking a Senior Director, Adult Consumer Group Portfolio & Marketing Strategy to define and deliver the global marketing and portfolio strategy for the adult audience, shaping the next growth chapter for the LEGO Group. You will set the strategic direction for audience marketing and align with markets, channels and senior leaders to drive investment decisions and marketing excellence.

Joining the Adults business, you will lead cross-functional teams to translate consumer insights