Global Media Planning Lead

the LEGO Group

København

Hybrid

Confidential

Full time

10 days ago

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Benefits offered by this job

Family Care Leave

Insurances

Wellbeing

Colleague Discount

Bonus

Hybrid Working

Job summary

The LEGO Group is seeking a Global Media Planning Senior Manager, Grown-Ups, to shape the global paid media direction across LEGO Masterbrand, Adults, Shopper and Pre-School campaigns. This upstream, global role brings media expertise into campaign development before local planning begins.

You will create Global Media Campaign Guidance for markets and agencies, identify scalable media opportunities, and drive adoption, visibility and learning while building a growing Global Media Planning

Qualifications

Delivered global, regional or multi-market media planning and direction across multiple channels.
Worked upstream in campaign, brand or annual planning, bringing media expertise into decisions before activation planning begins.
Translated campaign or brand strategies into clear, actionable media guidance for markets and agencies.
Influenced senior stakeholders across marketing, creative, media and agency organisations.
Built new processes, capabilities or ways of working in a complex environment.

Responsibilities

Develop global media campaign guidance for markets and agencies.
Create earlier and stronger media input into campaign development and briefs.
Identify scalable media opportunities and partnerships with clear routes to market adoption.
Strengthen connections between global media direction and local planning realities.
Collaborate with Integrated Marketing, creative teams, campaign teams and agencies.