Director, Head of Softlines, Licensing & Extended Line

Lego Group; København; On-site; DKK 1,800,000 - 2,600,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Colleague discount

Bonus scheme

Hybrid work policy

Wellbeing resources

Job summary

The LEGO Group in Copenhagen is seeking a Head of Softlines, Licensing & Extended Line to shape the Softlines portfolio and define strategy across global markets. You will lead the Softlines team, manage licensing partnerships from development to commercial execution, and collaborate with partners and stakeholders to drive brand impact and sustainable growth.

You will build a clear Softlines strategy and category roadmap aligned with the business, oversee a high-quality assortment, and ensure

Qualifications

• Strong background in apparel licensing for a premium brand.
• Experience leading licensing partnerships from development to execution.
• Experience in multi-market/global environments with licensing.
• Ability to build a premium Softlines portfolio.

Responsibilities

• Define category strategy and roadmap for Softlines.
• Lead the Softlines team and licensee partnerships to deliver brand impact and commercial results.
• Collaborate with global stakeholders to drive growth across markets.
• Ensure high-quality portfolio and channel coverage.

Skills

Licensing leadership

Strategic portfolio management

Brand management

Partner relationship management

Team leadership

Analytical decision making

Education

Master's degree in business or equivalent

Job description

Job Description

Just imagine LEGO® branded apparel, accessories, and lifestyle products inspiring consumers around the world through outstanding partnerships and category innovation. Then make it real.

About the role

As our Head of Softlines, Licensing & Extended Line, you'll shape the future direction of the Softlines portfolio within the LEGO Group's Licensing & Extended Line business. Based in Copenhagen, you'll define the category strategy and roadmap, build a focused and high-quality portfolio, and lead relationships with licensing partners to deliver both brand impact and commercial success. You'll also lead the Softlines team and play a key role in the Licensing & Extended Line Leadership Team, collaborating with colleagues and partners across a global network.

Required Qualifications

• Strong background and proven track record within apparel, ideally with a premium brand.
• Worked on Softlines partnerships (ideally with outbound licensing strategies in a global or multi-market environment).
• Developed Softlines licensing businesses across categories such as apparel, accessories, and fashion products, using market and consumer trend insights to shape category strategies, product assortments, and partner portfolios.
• Strong understanding of how to build a premium brand, with apparel.
• Led licensing partnerships from development through commercial execution and performance management.
• Built business development initiatives that created growth opportunities across categories and channels.
• Managed teams and supported talent development within licensing or related consumer products functions.
• Applied analytical skills to evaluate commercial performance, identify trends, and drive business decisions.

Preferred Qualifications

• Completed a master's degree in a business-related field or gained equivalent professional experience.
• Worked across complex matrix organizations with multiple internal and external stakeholders.
• Built long-term relationships with strategic partners across licensing ecosystems.
• Supported innovation initiatives that expanded product categories or consumer reach.

What you'll build

• A clear Softlines strategy and category roadmap aligned with key stakeholders across the business.
• A focused, high-quality Softlines assortment that strengthens consumer engagement and brand relevance.
• Strong partnerships with licensees that deliver sustainable commercial results.
• Broader market and retailer coverage across priority regions and channels.
• A high-performing global Softlines team with a clear direction and shared purpose.

If you've worked in a role where you've combined licensing, portfolio management, partner leadership, and commercial execution, you'll feel at home here. What matters most is your ability to balance brand priorities, consumer needs, and commercial performance while delivering sustainable growth.

Life on the team

You'll join the Global Licensing & Extended Line organization, which works across the LEGO ecosystem to create meaningful consumer engagement through high-quality branded products and experiences. LEL is globally developing all non-brick physical consumer products for the LEGO Group. The Softlines team helps bring that ambition to life through licensed products that reach consumers across channels, markets, and audiences around the world. We're a global team that values collaboration, curiosity, confidence, and focus. You'll work closely with colleagues and partners across functions, bringing different perspectives together to create the best outcomes for consumers, partners, and the business.

What success looks like

Success in this role means building a clear strategic direction for the Softlines category while strengthening the LEGO brand through outstanding licensed products and partnerships. Over the next 12 to 18 months, you'll help unlock new growth opportunities, evolve the portfolio, and expand the category's reach across markets and retail channels. You'll work closely with licensing partners, creative leadership, product development teams, and senior stakeholders around the world to shape the future of the Softlines business.

What’s in it for you?

Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.