Global Influencer Manager, Our LEGO Agency

the LEGO Group; Region Hovedstaden; Hybrid; Confidential; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague Discount

Bonus scheme

Hybrid Working

Job summary

The LEGO Group is seeking an influencer marketer to connect creators and brands, shaping the role of influencer marketing across audiences and markets. You will plan creator campaigns, collaborate with agency partners, and build a diverse creator network.

You'll work across Our LEGO Agency’s Social Creative and Influencer team, contributing to global strategies while navigating multiple stakeholders and business priorities. Hybrid working is supported.

Qualifications

• Proven experience in influencer marketing or social media marketing, with an interest in influencer marketing.
• Experience planning and executing campaigns across multiple markets.
• Knowledge of talent and influencer contract essentials, as well as advertising disclosure standards in multiple markets.

Responsibilities

• Define creator strategies for global campaigns and local market execution.
• Collaborate across OLA and the LEGO Group to plan and deliver creator campaigns.
• Build and maintain our creator network across audiences and passions.
• Champion influencer marketing best practices and advise stakeholders on channel use.
• Drive creative effectiveness and ensure campaigns are measurable and improving.
• Brief and manage external partners delivering global influencer projects.

Skills

Influencer marketing

Social media marketing

Campaign planning across markets

Tools

Influencer management tools

Creator databases

Job description

Job Description

Are you passionate about connecting with communities via creators?

We’re looking for a strategically minded influencer marketer with hands‑on experience connecting creators and brands. You’ll help define the role of influencer marketing across different audiences, plan creator campaigns across multiple markets and get under the skin of diverse cultural communities.

About The Role

This role sits within Our LEGO Agency’s (OLA) Social Creative and Influencer team. You’ll work across projects where influencer marketing may play a central role or provide focused channel expertise, from light consultation to large‑scale global strategies.

You’ll bring a strong understanding of social culture, creator ecosystems and audience behaviour, as well as the ability to navigate multiple stakeholders and business priorities.

Key Responsibilities Include

• Define creator strategies for global campaigns, including global partnerships and recommendations for local market execution.
• Collaborate across OLA and the LEGO Group to plan and deliver creator campaigns.
• Build and maintain our creator network, identifying emerging talent across audiences, interests and passion points.
• Champion influencer marketing best practices and advise stakeholders on effective use of the channel.
• Drive creative effectiveness in influencer marketing, helping ensure our work is impactful, measurable and continually improving.
• Brief and manage external partners delivering global influencer and creator projects.

Required Qualifications

• Proven experience in influencer marketing or social media marketing, with an interest in influencer marketing.
• Experience planning and executing campaigns across multiple markets.
• Knowledge of talent and influencer contract essentials, as well as advertising disclosure standards in multiple markets.

Preferred Qualifications

• Experience using influencer management or database tools.
• Ability to manage multiple projects and stakeholders simultaneously.
• A passion for measurement and effectiveness.

What You’ll Build

You’ll join a growing team helping define the role of creators and influencers at the LEGO Group. Working directly with creators and through agency partners, you’ll shape their contribution to integrated campaigns and always‑on social channels.

Our work spans varied audiences and challenges and involves a wide range of creators, from multidisciplinary artists and YouTube megastars to the occasional famous chicken. It’s fast‑paced, hands‑on work, and no two days are the same.

Life on the Team

Our LEGO Agency (OLA) is the LEGO Group’s internal creative agency, delivering insight‑driven, integrated campaigns and creative solutions across the business. With teams in Billund, Copenhagen, London, Boston, Singapore and Shanghai, we bring together creative, strategic and specialist capabilities to build meaningful connections with audiences around the world.

What Success Looks Like

You’ll create engaging content with new partners for the LEGO Group, challenge your own work and stay close to developments in the creator landscape. You’ll aim to make content that performs and stands out on social media.

Success will be measured by the impact of the campaigns you support, the strength of the creator partnerships you help build and feedback from wider campaign teams.

What’s in it for you?

Here is what you can expect

Family Care Leave

We offer enhanced paid leave options for those important times.

Insurances

All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing

We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount

We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus

We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

Your workplace

Your workplace will be the office, store or factory specified in this advert.

Hybrid Working

Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

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