Global Head of Sales & Partnerships – Experience Centers

Lego Group; Billund; Hybrid; DKK 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Family Care Leave

Insurance

Wellbeing

Colleague Discount

Bonus

Hybrid Working

Job summary

LEGO Group's LEGO Location Based Experiences unit seeks a Global Head of Sales & Partnerships to shape the commercial agenda for LEGO Discovery Centres worldwide. You will build strategy, organisation, and a market-leading operating model to drive visitation and revenue growth across trade, partnerships, groups and schools.

You will lead the global team, set pricing and revenue management principles, and align channel strategy with Brand, Marketing, Operations and Finance to deliver sustainable

Qualifications

• Significant senior commercial leadership experience within a global consumer-facing business.
• Proven track record in sales, strategic partnerships and commercial growth.
• Strong pricing and revenue management capability with a focus on yield and profitability.
• Experience building and leading global and regional teams, governance models and performance routines.
• Excellent stakeholder leadership across Marketing, Operations, Finance, Legal, Digital and Technology.

Responsibilities

• Define and deliver the global Sales & Partnerships strategy across trade, partnerships and promotions, groups and schools, affiliate sales, pricing, and revenue management.
• Partner with Brand & Marketing and LLBE leadership to build an integrated commercial plan connecting product priorities, campaigns, promotions, ticketing, and local market execution.
• Own channel performance across the global LEGO Discovery Centre portfolio to drive visitation, revenue, yield and profitability.
• Build and manage a portfolio of strategic partners and lead senior stakeholder negotiations and new opportunities.
• Establish global pricing, promotion, commission and revenue management principles to optimise yield while protecting long-term profitability.
• Build and lead the global Sales & Partnerships function, including regional trade teams and support capabilities.
• Establish governance, reporting, and commercial standards across global, regional, and local teams.
• Contribute to evolving the LEGO Discovery Centre operating model while maintaining momentum.

Skills

Senior commercial leadership

Global multi-market experience

Sales & Partnerships leadership

Strategic partnerships

Pricing & revenue management

Stakeholder leadership

English proficiency

Education

Bachelor's degree in Business/Commerce/Marketing or equivalent

Job description

LEGO Group's LEGO Location Based Experiences unit seeks a Global Head of Sales & Partnerships to shape the commercial agenda for LEGO Discovery Centres worldwide. You will build strategy, organisation, and a market-leading operating model to drive visitation and revenue growth across trade, partnerships, groups and schools.

You will lead the global team, set pricing and revenue management principles, and align channel strategy with Brand, Marketing, Operations and Finance to deliver sustainable