Global Head of Sales & Partnerships, LEGO Discovery Centres

lego; Denmark; On-site; DKK 1,500,000 - 2,100,000; Full time

Benefits offered by this job

Family Care Leave

Life and Disability Insurance

Wellbeing resources

Job summary

LEGO Group is seeking a Global Head of Sales & Partnerships to define and lead a world‑scale commercial agenda across LEGO Discovery Centres. You will shape channel strategy, pricing, and partnerships, aligning with Brand & Marketing and executive teams to drive visitation and revenue globally.

You will build and lead a high‑impact global function, manage strategic partners, and establish governance to ensure sustainable profitability across markets, while guiding the transition to LEGO’s

Qualifications

• Significant senior commercial leadership experience within a global, multi-market consumer-facing business.
• Proven leadership across sales, partnerships, and commercial growth.
• Strong track record of growing visitation, revenue, yield, and profitability across channels.

Responsibilities

• Define and deliver the global Sales & Partnerships strategy across trade, partnerships and promotions, groups and schools, affiliate sales, pricing, and revenue management.
• Partner with Brand & Marketing and LLBE leadership to build one integrated commercial plan connecting product priorities, campaigns, promotions, ticketing and local market execution.
• Own channel performance across the global LEGO Discovery Centre portfolio to drive visitation, revenue, yield and profitability.

Skills

Senior leadership

Global / multi-market exp

Commercial strategy

Partnerships

Pricing & revenue

Stakeholder management

Analytical / data-driven

English proficiency

Education

Bachelor's degree in Business/Commerce/Marketing

Job description

Job Description

Are you ready to build and lead the global commercial agenda that will grow visitation and revenue across the LEGO Discovery Centres?

Core Responsibilities

• Define and deliver the global Sales & Partnerships strategy across trade, partnerships and promotions, groups and schools, affiliate sales, pricing, and revenue management
• Partner closely with Brand & Marketing and the wider LLBE leadership team to build one integrated commercial plan that connects product priorities, campaigns, promotions, ticketing, and local market execution
• Own channel performance across the global LEGO Discovery Centre portfolio, driving visitation, revenue, yield, profitability, target setting, and performance management routines
• Build and manage a high-value portfolio of strategic partners, leading senior stakeholder relationships, complex negotiations, and new commercial opportunities
• Establish global pricing, promotion, commission, and revenue management principles that optimise yield and channel productivity while protecting long-term profitability
• Build and lead the global Sales & Partnerships function, including regional trade teams, Sales & Partnerships Operations, Pricing & Revenue Management, and ticketing support capabilities
• Establish clear governance, accountability, reporting, and commercial standards across global, regional, and local teams
• Be part of leading the transition into the future LEGO Discovery Centre operating model while maintaining commercial momentum and business continuity

Play your part in our team succeeding

LEGO Location Based Experiences is a newly established business area within the LEGO Group, bringing together LEGO Discovery Centres and the LEGO House under one integrated growth agenda. These physical touchpoints create memorable brand experiences for families around the world while deepening engagement with the LEGO brand.

As Global Head of Sales & Partnerships, you will play a critical role in building the commercial organisation, operating model, and performance culture required to unlock sustainable growth across the portfolio. You will connect channel strategy, pricing, partnerships, products, and ticketing into one clear commercial agenda while working in close partnership with Brand & Marketing, Operations, Finance, Legal, Digital, and Technology teams.

This role requires a leader who is equally comfortable setting strategic direction, building teams and capabilities from the ground up, and driving hands-on commercial performance in a fast-evolving environment.

Do you have what it takes?

• Significant senior commercial leadership experience within a global, multi-market consumer-facing business
• Proven leadership experience across sales, strategic partnerships, and commercial growth
• Strong track record of growing customer volume, visitation, revenue, yield, and profitability across multiple sales and distribution channels
• Deep expertise in strategic partnerships, business development, and complex commercial negotiations
• Strong pricing and revenue management capability, with demonstrated success balancing demand, yield, channel economics, and long-term value creation
• Experience building and leading global and regional teams, governance models, operating structures, and performance management routines
• Highly analytical and data-driven, able to convert commercial insights into clear priorities and decisive action
• Exceptional stakeholder leadership skills, with experience partnering across Marketing, Operations, Finance, Legal, Digital and Technology
• Comfortable leading through ambiguity, organisational transformation, and business build-up phases while maintaining operational performance
• Bachelor's degree in Business, Commerce, Marketing, or a related discipline, or equivalent senior leadership experience
• Proficiency in English written and verbal

What's in it for you?

Here is what you can expect:

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities