Global Head of Sales & Partnerships, Discovery Centres

1100 LEGO Discovery Center Holding A/S; Billund; Hybrid; DKK 2,600,000 - 4,200,000; Full time

Benefits offered by this job

Family care leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus program

Job summary

LEGO Group in Billund seeks a Global Head of Sales & Partnerships to shape the commercial agenda for LEGO Discovery Centres. You will lead strategy, organisation and governance across global, regional, and local teams to drive visitation and revenue growth across trade, partnerships, groups and schools.

You will partner with Brand & Marketing to craft an integrated commercial plan, own pricing and revenue management, and build a high-performing, data-driven function with major partners and

Qualifications

• Significant senior commercial leadership experience within a global, multi-market consumer-facing business.
• Proven leadership across sales, partnerships, and commercial growth.
• Strong track record of growing visitation, revenue, yield, and profitability.
• Deep expertise in strategic partnerships, business development, and negotiations.
• Experience building global and regional teams, governance models, and performance routines.

Responsibilities

• Define and deliver the global Sales & Partnerships strategy across trade, partnerships and promotions, groups and schools, affiliate sales, pricing, and revenue management.
• Partner with Brand & Marketing and LLBE leadership to build one integrated commercial plan that connects product priorities, campaigns, promotions, ticketing, and local market execution.
• Own channel performance across the global LEGO Discovery Centre portfolio, driving visitation, revenue, yield, profitability, target setting, and performance management routines.
• Build and manage a high-value portfolio of strategic partners, leading senior stakeholder relationships, complex negotiations, and new commercial opportunities.
• Establish global pricing, promotion, commission, and revenue management principles that optimise yield and channel productivity while protecting long-term profitability.
• Build and lead the global Sales & Partnerships function, including regional trade teams, Sales & Partnerships Operations, Pricing & Revenue Management, and ticketing support capabilities.
• Establish clear governance, accountability, reporting, and commercial standards across global, regional, and local teams.
• Be part of leading the transition into the future LEGO Discovery Centre operating model while maintaining commercial momentum and business continuity.
• Play your part in our team succeeding LEGO Location Based Experiences is a newly established business area within the LEGO Group, bringing together LEGO Discovery Centres and the LEGO House under one integrated growth agenda.
• As Global Head of Sales & Partnerships, you will build the commercial organisation, operating model, and performance culture required to unlock sustainable growth across the portfolio.

Skills

Senior leadership

Global strategy

Stakeholder management

Analytical thinking

Negotiation skills

Team leadership

Pricing & revenue

Cross-functional

English proficiency

Education

Bachelor's degree

Job description

LEGO Group in Billund seeks a Global Head of Sales & Partnerships to shape the commercial agenda for LEGO Discovery Centres. You will lead strategy, organisation and governance across global, regional, and local teams to drive visitation and revenue growth across trade, partnerships, groups and schools.

You will partner with Brand & Marketing to craft an integrated commercial plan, own pricing and revenue management, and build a high-performing, data-driven function with major partners and