Program Manager - Creator Engagement (Hybrid) for Gaming

lego; Denmark; Hybrid; DKK 550,000 - 750,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague Discount

Bonus program

Job summary

The LEGO Group is seeking a dedicated programme operations lead for our LEGO GAME. You will manage creator and community programmes, coordinating with internal teams and external partners to plan, deliver, and engage across the gaming ecosystem.

You will develop scalable playbooks and engagement plans for creator-facing platforms, ensuring participation and adoption while aligning with product, marketing and compliance goals. This role supports hybrid work in Denmark.

Qualifications

• Ran creator, community or influencer programmes from planning through day-to-day delivery.
• Managed creator programmes, communities, or engagement initiatives within gaming or user-generated-content ecosystems.
• Coordinated programme logistics, cadence and follow-through to maintain reliable delivery.
• Built repeatable programme workflows, playbooks, and engagement processes for fast-moving creator and community programmes.
• Coordinated creator programme and platform initiatives across internal teams and external partners.
• Synthesised creator and participant feedback for stakeholders.
• Produced timely programme reporting for internal and external stakeholders.

Responsibilities

• Reliable operations for creator and community programmes, including planning sessions, materials preparation, feedback management, engagement tactics, and day-to-day management of creator-facing engagement platforms.
• Scalable playbooks, processes and working rhythms that improve programme consistency and effectiveness.
• Structures, guidelines, and engagement plans for creator-facing platforms and tools, ensuring consistent participation and adoption.
• Strategic creator programmes and engagement initiatives designed to support product, marketing, and community objectives.
• Strong connections between gaming creators and wider creator initiatives across the business.
• Clear stakeholder reporting and opportunities that extend creator participation into broader programmes.

Skills

Creator programmes

Community engagement

Partner coordination

Programme reporting

Delivery planning

Feedback synthesis

Job description

The LEGO Group is seeking a dedicated programme operations lead for our LEGO GAME. You will manage creator and community programmes, coordinating with internal teams and external partners to plan, deliver, and engage across the gaming ecosystem.

You will develop scalable playbooks and engagement plans for creator-facing platforms, ensuring participation and adoption while aligning with product, marketing and compliance goals. This role supports hybrid work in Denmark.