Global Brand Manager (Maternity cover) - Copenhagen

ECCO; København; On-site; DKK 650,000 - 900,000; Full time

Job summary

ECCO is seeking a Global Brand Manager on a maternity cover basis to steer seasonal brand strategy and bring concepts to life across the world. You will connect product storytelling with global campaigns and collaborate with regional teams to ensure a consistent ECCO brand experience.

You will lead integrated campaigns, shape brand narratives and work with Design, Go-To-Market and Consumer Insights to drive growth.

Qualifications

• Experience developing and delivering brand and campaign strategies in an international environment.
• Around five years or more of relevant experience within fashion, footwear, lifestyle, retail, FMCG or another consumer-focused industry.
• Strong understanding of brand positioning, storytelling and integrated marketing campaigns.
• Experience collaborating with diverse stakeholders across marketing, product and commercial functions.
• Professional fluency in English and the ability to manage multiple priorities in a fast-paced setting.

Responsibilities

• Drive seasonal brand strategy, positioning and storytelling across global markets.
• Lead the development and execution of integrated global campaigns from brief to activation.
• Partner with Category, Design and Creative teams to shape seasonal concepts, product stories and brand assets.
• Ensure brand consistency across regions, channels and campaign activities while supporting local market activation.
• Use consumer insights, market trends and performance data to strengthen brand decisions and identify opportunities for growth.

Skills

Brand strategy

Campaign management

Stakeholder management

Brand storytelling

English fluency

Job description

Run the global brand direction for ECCO’s Spring/Summer season and turn strategy into products, campaigns and market activation across the world. This is a unique opportunity to step into a maternity cover role where you will connect brand strategy, product storytelling and global campaign execution. From shaping seasonal brand narratives and influencing product storytelling to leading global campaigns and partnering with regional teams, you will play a key role in ensuring a consistent and commercially compelling ECCO brand experience worldwide.

Shape seasonal brand strategy and bring it to life globally

As Global Brand Manager, you will join our Marketing Planning and Operations team within Global Marketing. You will be part of a team of brand, campaign and go-to-market specialists working closely together in an international and collaborative environment where ideas are welcomed, perspectives are shared and brand excellence is a common ambition.

Acting as both strategist and operator, you will own the Spring/Summer brand definition and collaborate closely with colleagues across Category Management, Design, Go-To-Market, Consumer Insights, Creative and regional marketing teams. Your work will connect product creation, storytelling and commercial activation to ensure a clear and compelling reason for consumers to engage with the ECCO brand.

More Specifically, You Will

• Drive seasonal brand strategy, positioning and storytelling across global markets.
• Lead the development and execution of integrated global campaigns from brief to activation.
• Partner with Category, Design and Creative teams to shape seasonal concepts, product stories and brand assets.
• Ensure brand consistency across regions, channels and campaign activities while supporting local market activation.
• Use consumer insights, market trends and performance data to strengthen brand decisions and identify opportunities for growth.

Use your brand expertise to connect strategy, creativity and commercial impact

We imagine that you bring a blend of strategic thinking, creative curiosity and strong stakeholder management skills. You enjoy working across functions and cultures and can confidently move between long‑term brand building and day‑to‑day execution.

To Succeed In This Role, You Will Likely Have

• Experience developing and delivering brand and campaign strategies in an international environment.
• Around five years or more of relevant experience within fashion, footwear, lifestyle, retail, FMCG or another consumer‑focused industry.
• A strong understanding of brand positioning, storytelling and integrated marketing campaigns.
• Experience collaborating with diverse stakeholders across marketing, product and commercial functions.
• Professional fluency in English and the ability to manage multiple priorities in a fast‑paced setting.

Join a team that connects brand, product and markets

This role offers the opportunity to work at the centre of ECCO’s global brand organisation, where you will gain exposure to senior stakeholders and collaborate with colleagues across regions and functions. You will have the freedom to influence brand direction, contribute to seasonal product stories and help bring global campaigns to life for consumers around the world.

Ready to shape the next chapter of the ECCO brand?

This is a one‑year maternity cover position with start date as soon as possible.

If this sounds like an opportunity you'd like to explore, we would love to hear from you.

For questions about the role, feel free to reach out to Group Director Planning & Operations Global Marketing, Olivia Collett, on [e-mail].

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CREATE THE FOOTPRINTS OF TOMORROW

Join us and you become part of a meaningful, developing and multicultural workplace with colleagues who are proud to create the footprints of tomorrow. Our offices and facilities around the world have an informal culture and relaxed dress code – our shoe code is slightly stricter.

Are you curious, passionate and ready to make an impact? Then you’ll fit right in.