Global Brand Manager – Maternity Cover, Campaigns

ECCO; København; On-site; DKK 650,000 - 900,000; Full time

Job summary

ECCO is seeking a Global Brand Manager on a maternity cover basis to steer seasonal brand strategy and bring concepts to life across the world. You will connect product storytelling with global campaigns and collaborate with regional teams to ensure a consistent ECCO brand experience.

You will lead integrated campaigns, shape brand narratives and work with Design, Go-To-Market and Consumer Insights to drive growth.

Qualifications

• Experience developing and delivering brand and campaign strategies in an international environment.
• Around five years or more of relevant experience within fashion, footwear, lifestyle, retail, FMCG or another consumer-focused industry.
• Strong understanding of brand positioning, storytelling and integrated marketing campaigns.
• Experience collaborating with diverse stakeholders across marketing, product and commercial functions.
• Professional fluency in English and the ability to manage multiple priorities in a fast-paced setting.

Responsibilities

• Drive seasonal brand strategy, positioning and storytelling across global markets.
• Lead the development and execution of integrated global campaigns from brief to activation.
• Partner with Category, Design and Creative teams to shape seasonal concepts, product stories and brand assets.
• Ensure brand consistency across regions, channels and campaign activities while supporting local market activation.
• Use consumer insights, market trends and performance data to strengthen brand decisions and identify opportunities for growth.

Skills

Brand strategy

Campaign management

Stakeholder management

Brand storytelling

English fluency

Job description

ECCO is seeking a Global Brand Manager on a maternity cover basis to steer seasonal brand strategy and bring concepts to life across the world. You will connect product storytelling with global campaigns and collaborate with regional teams to ensure a consistent ECCO brand experience.

You will lead integrated campaigns, shape brand narratives and work with Design, Go-To-Market and Consumer Insights to drive growth.