Personalisation & Loyalty Lead - Copenhagen

ECCO; København; On-site; DKK 900,000 - 1,200,000; Full time

Job summary

ECCO is seeking a Senior Personalisation & Loyalty Lead to drive how we tailor experiences across markets, channels and touchpoints. You will connect customer needs, business priorities and technology to create more relevant engagement for millions of ECCO customers.

The role spans marketing, digital, data & AI, technology and external partners, offering broad cross-functional exposure and ownership to shape ECCO's loyalty program and continuous personalisation evolution.

Qualifications

• Have 5-7 years of experience within CRM, personalisation, customer engagement, digital marketing, project management or a related field.

Responsibilities

• Identify opportunities and build business cases for personalisation initiatives across channels and touchpoints.
• Lead cross-functional projects from discovery to launch and optimisation.
• Collaborate with Data, MarTech, Digital and Analytics teams to turn insights into actionable customer experiences.
• Contribute to the ongoing development and evolution of ECCO's loyalty programme.

Skills

CRM

Personalisation

Customer engagement

Digital marketing

Project management

Education

Bachelor's or Master's degree in Business/Marketing/Digital Commerce

Job description

Play a leading role in shaping how ECCO personalises customer experiences globally, combining loyalty, data, technology and commercial insight to influence engagement across markets, channels and touchpoints.

Drive the future of personalisation and loyalty at ECCO

As Personalisation & Loyalty Lead, you will play a central role in advancing ECCO's personalisation capabilities across markets, channels and touchpoints. This is a role with broad cross-functional exposure, where you will connect customer needs, business priorities and technology to create more relevant and engaging experiences for millions of customers.

You will join the Engagement, Personalisation & Loyalty team and work closely with colleagues across Marketing, Digital, Data & AI, Technology, Analytics and external partners. As part of a collaborative and international environment, you will help shape how personalisation is embedded across the organisation while contributing to the continued evolution of our loyalty programme.

Role

In this role, you will identify opportunities, build business cases and lead initiatives from idea through implementation, testing and optimisation. More specifically, you will:

• Identify and prioritise personalisation opportunities based on customer and commercial value.
• Drive personalisation initiatives across web, email, SMS, social and other digital channels.
• Lead cross-functional projects from discovery and concept development to launch and optimisation.
• Collaborate with Data, MarTech, Digital and Analytics teams to turn insights into actionable customer experiences.
• Contribute to the ongoing development and evolution of ECCO's loyalty programme.

Use Customer Insight And Technology To Create Meaningful Experiences

Success in this role requires a strong combination of commercial understanding, stakeholder management and project leadership. You enjoy navigating complexity, bringing people together around a shared vision and translating customer and business needs into practical solutions.

We Imagine That You

• Have 5-7 years of experience within CRM, personalisation, customer engagement, digital marketing, project management or a related field.
• Bring experience working across functions and managing a broad range of stakeholders.
• Have strong project management and communication skills and are comfortable driving initiatives from concept to execution.
• Take an analytical and structured approach to problem-solving and decision-making.
• Hold a bachelor's or master's degree within Business, Marketing, Digital Commerce or a related field.

Join a team shaping how ECCO engages with customers globally

You will become part of a team, where curiosity, collaboration and continuous improvement are valued highly. The team works across functions and geographies, combining customer insight, technology and commercial understanding to create more relevant customer experiences.

This is an opportunity to help build scalable personalisation capabilities, influence strategic priorities and collaborate with experts across multiple disciplines. You will have significant ownership, a broad stakeholder network and the chance to shape how ECCO engages with customers in the years ahead.

Ready to create more personalised customer experiences?

For questions about the role, feel free to reach out to Group Director of Engagement, Strategy & Loyalty, Beth Larsen, on [phone].

Imagining yourself at ECCO? Get a glimpse of what your new exciting career entails on

CREATE THE FOOTPRINTS OF TOMORROW

Join us and you become part of a meaningful, developing and multicultural workplace with colleagues who are proud to create the footprints of tomorrow. Our offices and facilities around the world have an informal culture and relaxed dress code - our shoe code is slightly stricter.

Are you curious, passionate and ready to make an impact? Then you'll fit right in.