Global Brand Architect — Maternity Cover

ECCO Sko A/S; København; On-site; DKK 900,000 - 1,100,000; Full time

Job summary

ECCO Sko A/S in Copenhagen seeks a Global Brand Manager on a one-year maternity cover. You will steer the Spring/Summer brand direction, connect strategy with product storytelling and lead global campaigns across markets.

The role blends strategic thinking with hands-on execution in a collaborative, international team environment. You will own the brand definition, collaborate with design, Go-To-Market and consumer insights teams, and ensure cohesive storytelling and activation.

Qualifications

• Experience developing and delivering brand and campaign strategies in an international environment.
• Around five years or more of relevant experience within fashion, footwear, lifestyle, retail, FMCG or another consumer-focused industry.
• Professional fluency in English and the ability to manage multiple priorities in a fast-paced setting.

Responsibilities

• Drive seasonal brand strategy, positioning and storytelling across global markets.
• Lead the development and execution of integrated global campaigns from brief to activation.
• Partner with Category, Design and Creative teams to shape seasonal concepts, product stories and brand assets.
• Ensure brand consistency across regions, channels and campaign activities while supporting local market activation.
• Use consumer insights, market trends and performance data to strengthen brand decisions and identify opportunities for growth.

Skills

Brand strategy

Campaign management

Stakeholder management

Cross-functional collaboration

Job description

ECCO Sko A/S in Copenhagen seeks a Global Brand Manager on a one-year maternity cover. You will steer the Spring/Summer brand direction, connect strategy with product storytelling and lead global campaigns across markets.

The role blends strategic thinking with hands-on execution in a collaborative, international team environment. You will own the brand definition, collaborate with design, Go-To-Market and consumer insights teams, and ensure cohesive storytelling and activation.