Gamification Coordinator

Jysk; Aarhus; On-site; DKK 420,000 - 640,000; Full time

Job summary

JYSK is seeking a Gamification Coordinator for our Email Marketing team at the Aarhus Head Office. You will coordinate day-to-day gamification activities, onboard new subscribers, and work with stakeholders across markets to ensure high-quality execution and structured processes.

You will collaborate with the Gamification Specialist to optimise initiatives, monitor performance, and contribute to subscriber growth and customer engagement in a collaborative, growth-oriented environment.

Qualifications

• Degree in E-commerce, Digital Marketing, IT or related field.
• Interest in gamification, customer engagement and digital marketing.
• Structured, accurate, detail-oriented with ability to handle repetitive tasks.
• Clear communication and effective collaboration with cross-functional stakeholders.
• Willing to learn new technologies and ways of working.
• Experience with Playable, Bloomreach or similar platforms is a bonus.

Responsibilities

• Plan and coordinate gamification campaigns across JYSK markets.
• Maintain campaign plans and yearly activity schedules.
• Support daily collaboration with our gamification platform provider.
• Set up campaigns following agreed processes and timelines.
• Support integration and testing activities between sign-up sources and marketing automation platforms.
• Monitor performance, prepare KPI reporting, and identify opportunities for optimisation.
• Support onboarding, training material, and operational guidance across markets.

Skills

Campaign coordination

Structured project management

Stakeholder collaboration

KPI reporting

Onboarding

Digital marketing

Education

Degree in E-commerce, Digital Marketing, IT or similar

Tools

Playable

Bloomreach

Job description

Do you enjoy coordinating campaigns, creating structure around recurring activities, and working closely with stakeholders across markets? Then this could be your opportunity to join JYSK's Email Marketing team at our Head Office in Aarhus.

We are expanding our team to strengthen our operational setup and explore new opportunities within gamification and permission marketing. As our new Gamification Coordinator, you will play an important role in ensuring that gamification activities run smoothly across multiple markets while contributing to subscriber growth and customer engagement. You will join an informal, social, and collaborative team where knowledge sharing, teamwork, and continuous improvement are part of everyday life.

WHAT WE OFFER YOU

At JYSK, you become part of a large international retail organisation where your development matters. You will have the opportunity to deepen your expertise within gamification, email marketing, and digital customer engagement while working alongside experienced colleagues in a business that values initiative, responsibility, and cooperation. We believe that the best results are created together, and we support your professional and personal growth through close collaboration and learning opportunities.

Furthermore, we offer you:

• A central role in a growing area with visibility across multiple markets
• The opportunity to work with gamification, email marketing, and subscriber growth initiatives
• A strong team culture built on collaboration, knowledge sharing, and mutual support
• Responsibility from day one combined with sparring from experienced specialists and colleagues
• Professional development opportunities in a large international company where growth is part of our DNA
• Close cooperation with stakeholders across Marketing, Sales & Expansion, and local market teams
• An informal working environment where ideas and improvements are welcomed

WHAT YOUR NEXT JOB WILL BE ABOUT

As Gamification Coordinator, you will be responsible for coordinating day-to-day gamification activities and supporting the onboarding of new subscribers to JYSK's email marketing channels. Working closely with the Gamification Specialist and stakeholders across the business, you will help ensure high-quality execution, structured processes, and continuous optimisation of our gamification initiatives.

Your tasks and responsibilities in the job include:

• Planning and coordinating gamification campaigns and activities across JYSK markets
• Maintaining and updating campaign plans and yearly activity schedules
• Supporting the daily collaboration with our gamification platform provider
• Setting up campaigns and ensuring they follow agreed processes and timelines
• Supporting integration and testing activities between sign-up sources and marketing automation platforms
• Monitoring performance, preparing KPI reporting, and identifying opportunities for optimisation
• Supporting colleagues across markets with onboarding, training material, and operational guidance

You can read more about our department here.

WHAT SHOULD YOU BRING

We are looking for someone who enjoys creating structure, coordinating multiple tasks, and working with stakeholders across different functions and markets. You are detail-oriented, comfortable with recurring operational tasks, and motivated by delivering consistent quality. At the same time, you are curious and eager to learn new technologies and ways of working.

We are looking for a new colleague who:

• Has a degree within E-commerce, Digital Marketing, IT, or a similar relevant field
• Has an interest in gamification, customer engagement, and digital marketing
• Works in a structured and accurate manner, even when handling repetitive tasks
• Communicates clearly and collaborates effectively with stakeholders across different functions
• Is comfortable working with digital platforms, integrations, and testing processes
• Is eager to learn and continuously develop new knowledge within the field
• Experience with Playable, Bloomreach or similar platforms is an advantage but not a requirement