Employer Branding Coordinator

JYSK; Denmark; On-site; DKK 350,000 - 520,000; Full time

Job summary

JYSK is seeking an Employer Branding Coordinator to attract future colleagues by managing digital campaigns, insights, and close collaboration with local HR teams across markets. You will grow your career in employer branding while executing, analyzing, and coordinating initiatives with Head Office and local teams.

The role is ideal for someone early in their career who is proactive, solution-oriented, and comfortable with recurring operational tasks.

Qualifications

• Relevant degree in media, communications, marketing or related field.
• Hands-on experience with paid media campaigns and reporting.
• Strong written and verbal English skills.

Responsibilities

• Monitor and execute employer branding activities across Facebook, Instagram, and TikTok.
• Spot opportunities to improve our social media presence and drive new ideas.
• Support audience targeting, budget allocation and campaign optimization.
• Write engaging social media copy and adapt creative using JYSK tone of voice.
• Assist with simple creative adaptations using tools such as Adobe Express.
• Work closely with local markets and internal partners to support employer branding and talent attraction activities.
• Track employer branding and campaign performance and turn data into insights.

Skills

Paid media experience

Campaign optimization

Social media copywriting

English communication

Project coordination

Education

Relevant degree in media/communications/marketing

Tools

Meta Business Manager

TikTok Manager

Job description

We believe our employees are key to our success. That is why we strive to offer development and possibilities of growing and finding new challenges within JYSK. Since our founder, Lars Larsen, opened his first store in Denmark in 1979, JYSK has expanded our global presence with over 3000 stores and web shops in countries around the world.

Our three fundamental JYSK Values – Tradesman, Colleague and Corporate Spirit – express the behavior and attitude that we can expect from each other. We trust each other, and we believe in empowerment and freedom with responsibility. We also take pride in rewarding engagement and a great effort among our employees. With the right attitude, opportunities abound in JYSK.

Job Description

Are you ready to bring fresh ideas to life, make an impact across channels, and help strengthen our employer brand across JYSK markets?

As our Employer Branding Coordinator, you'll help JYSK attract future colleagues through engaging digital campaigns, insights, and close collaboration with local HR teams across our markets and central departments at Head Office. You'll have the opportunity to grow your career in employer branding while combining new ideas with hands-on execution, analysis, and coordination.

This role is ideal for someone early in their career who is eager to learn, take ownership, and grow their impact over time, while also being comfortable with recurring operational and administrative tasks. We're looking for a proactive, solution-oriented person who enjoys identifying opportunities, bringing new ideas forward, and turning them into action while still respecting concepts and company rules.

The position reports to the central Employer Branding Manager at Head Office.

WHAT WE OFFER YOU

You will become part of the central Talent Acquisition department and play a key role in supporting both recruitment and employee experience across JYSK markets.

Furthermore, we offer you:

• Hands-on responsibility for paid employer branding and recruitment campaigns.
• An international role with close cooperation across local markets and central departments.
• Opportunities for professional and personal development.
• Room to bring forward ideas, test improvements and stay close to social media trends.
• A collaborative culture built on trust, teamwork and freedom with responsibility.
• The opportunity to gradually take on broader responsibility, drive projects, and help shape employer branding across JYSK markets.

WHAT YOUR NEXT JOB WILL BE ABOUT

Your main focus will be to help strengthen JYSK's employer brand and attract future colleagues across our markets. You will do this through hands-on work with digital campaigns, performance insights, and close collaboration with stakeholders, continuously identifying opportunities to improve results and create impact.

Your tasks and responsibilities include:

Content & Channels

• Monitor and execute employer branding activities across Facebook, Instagram, and TikTok, keeping content engaging, relevant, and on brand, ensuring the JYSK brand guideline is followed and concepts are respected
• Spot opportunities to improve our social media presence and proactively drive new ideas and improvements.
• Support audience targeting, budget allocation and paid campaign optimisation.
• Stay curious about digital trends, emerging formats, and audience behaviour, turning ideas into practical improvements.
• Write engaging social media copy and support simple creative adaptations with JYSK tone of voice.
• Assist with simple creative adaptations using tools such as Adobe Express.

Operations and process support:

• Work closely with local markets and internal partners to support employer branding and talent attraction activities.
• Contribute ideas and challenge existing ways of working to improve processes, campaigns, and collaboration.
• Support day-to-day activities, including recurring operational and administrative tasks, to keep things running smoothly.

Data & Insights

• Track employer branding and campaign performance, turning data into clear insights and recommendations to improve future content and campaigns.

WHAT SHOULD YOU BRING

You are curious, outgoing, and eager to make things happen. You enjoy working with people, sharing ideas, and learning along the way. You are motivated by taking ownership, finding better ways of doing things, and continuously developing yourself. You like variety, take initiative, and are not afraid to roll up your sleeves and get things done.

You should bring:

• A relevant degree in media, communications, marketing or a related field.
• Interest in HR, recruitment or employer branding.
• Some hands-on experience with paid media campaign setup, optimisation or reporting. Knowing Meta Business Manager and/or TikTok Manager are a plus.
• A proactive, solution-oriented mindset and the confidence to share ideas and take initiative.
• Good organisational skills with the ability to manage different priorities and meet deadlines, while still keeping an eye on details.
• The ability to turn insights into meaningful, practical actions, informed by data.
• A collaborative, flexible approach and a willingness to support local markets and departments.
• Strong verbal and written communication skills in English; other languages are an advantage.

Additional Information

JYSK wants to include everyone, no matter the age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and experience. Together, we secure our inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. Because a great mix of minds, talents and unique personalities makes us a stronger team

We process applications on an ongoing basis and complete the recruitment until we have found the right candidate. We always conduct interviews - for selected positions you can also expect to have assessments and/or a video interview, where we look forward to hearing about your motivation for the job.

To help us review applications fairly and efficiently, we use a system that automatically checks and decides how well each application matches the role.

This system looks at your answers to a few screening questions. These questions were created by the system and reviewed by the JYSK Talent Acquisition team, and each question and answer have a certain value. Based on your answers, the system ranks all candidates to give us an idea of how closely the job fits your profile.

This helps us manage all applications and make sure everyone is treated equally. The result from the system decides if your application moves forward to the next step. But don’t worry — the final decision is always made by a person.

If you’d like to know more about how we process your personal data and your rights, please check our Privacy Policy.

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