Gamification Coordinator — Grow Subscribers & Campaigns

Jysk; Aarhus; On-site; DKK 420,000 - 640,000; Full time

Job summary

JYSK is seeking a Gamification Coordinator for our Email Marketing team at the Aarhus Head Office. You will coordinate day-to-day gamification activities, onboard new subscribers, and work with stakeholders across markets to ensure high-quality execution and structured processes.

You will collaborate with the Gamification Specialist to optimise initiatives, monitor performance, and contribute to subscriber growth and customer engagement in a collaborative, growth-oriented environment.

Qualifications

• Degree in E-commerce, Digital Marketing, IT or related field.
• Interest in gamification, customer engagement and digital marketing.
• Structured, accurate, detail-oriented with ability to handle repetitive tasks.
• Clear communication and effective collaboration with cross-functional stakeholders.
• Willing to learn new technologies and ways of working.
• Experience with Playable, Bloomreach or similar platforms is a bonus.

Responsibilities

• Plan and coordinate gamification campaigns across JYSK markets.
• Maintain campaign plans and yearly activity schedules.
• Support daily collaboration with our gamification platform provider.
• Set up campaigns following agreed processes and timelines.
• Support integration and testing activities between sign-up sources and marketing automation platforms.
• Monitor performance, prepare KPI reporting, and identify opportunities for optimisation.
• Support onboarding, training material, and operational guidance across markets.

Skills

Campaign coordination

Structured project management

Stakeholder collaboration

KPI reporting

Onboarding

Digital marketing

Education

Degree in E-commerce, Digital Marketing, IT or similar

Tools

Playable

Bloomreach

Job description

JYSK is seeking a Gamification Coordinator for our Email Marketing team at the Aarhus Head Office. You will coordinate day-to-day gamification activities, onboard new subscribers, and work with stakeholders across markets to ensure high-quality execution and structured processes.

You will collaborate with the Gamification Specialist to optimise initiatives, monitor performance, and contribute to subscriber growth and customer engagement in a collaborative, growth-oriented environment.