European CRM & Loyalty Growth Lead

Tiger portugal, s.a.; København; Hybrid; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Central Copenhagen location

Private health insurance (including of

Flexible working from home

Job summary

Flying Tiger Copenhagen in Copenhagen is seeking a Head of CRM & Loyalty to lead our Customer Club and our CRM, email, and marketing automation function across Europe. You will build personalized journeys, drive member lifetime value, and coach a seven-strong team while collaborating with Technology, Marketing, E-commerce, and Customer Intelligence.

This role offers a challenging, international environment with growth opportunities, a strong emphasis on data-driven decision making, and a culture

Qualifications

• 7+ years of experience within CRM, loyalty, customer marketing, or lifecycle marketing.
• At least 3 years of leadership experience, including managing managers and developing high-performing teams.
• Solid retail experience with a strong understanding of both physical stores and digital customer journeys.
• Experience working across multiple countries or international markets.
• Deep knowledge of CRM, email marketing, customer segmentation, marketing automation, and lifecycle communications.
• Strong analytical capabilities with the ability to turn customer insights into commercial actions.
• Excellent stakeholder management skills and the ability to influence senior leaders across multiple functions.
• The ability to thrive in a fast-paced environment, balancing strategic priorities with operational execution.
• Fluency in English.

Responsibilities

• Own and develop our Customer Club strategy across multiple European markets.
• Drive member acquisition, engagement, retention, and lifetime value through innovative loyalty initiatives.
• Lead the continued development and expansion of the Customer Club, including new market rollouts and new app features.
• Define and execute our CRM and email marketing strategy, covering newsletters, lifecycle communications, and marketing automation.
• Build highly personalised customer journeys using segmentation, automation, and behavioural data.
• Develop a best-in-class test-and-learn culture, continuously optimizing campaigns, customer journeys, and engagement.
• Transform customer data into commercial insights in partnership with our Customer Intelligence & Marketing team.
• Lead, coach, and develop a high-performing CRM & Loyalty team while fostering a collaborative and commercially driven culture.
• Partner with stakeholders across Marketing, Commercial, E-commerce, Retail, and Technology to deliver seamless omnichannel customer experience.
• Monitor market trends, emerging technologies, and loyalty best practices to ensure Flying Tiger Copenhagen remains an industry leader.

Skills

CRM & Loyalty leadership

Marketing automation

Email marketing

Data-driven decision making

Stakeholder management

Growth mindset

Leadership

English fluency

Job description

Flying Tiger Copenhagen in Copenhagen is seeking a Head of CRM & Loyalty to lead our Customer Club and our CRM, email, and marketing automation function across Europe. You will build personalized journeys, drive member lifetime value, and coach a seven-strong team while collaborating with Technology, Marketing, E-commerce, and Customer Intelligence.

This role offers a challenging, international environment with growth opportunities, a strong emphasis on data-driven decision making, and a culture