Danish CRM Manager

Next Job Abroad; København; On-site; DKK 480,000 - 640,000; Full time

Benefits offered by this job

Modern office in Copenhagen

Career growth opportunities

Competitive salary and benefits

Job summary

Next Job Abroad in Copenhagen, Denmark is seeking a Danish-speaking CRM Manager to develop and execute personalized CRM campaigns aimed at boosting player retention, engagement, and reactivation. You will collaborate with cross-functional teams to leverage data insights for targeted marketing across email, SMS, push, and in-app messaging.

The role requires native Danish and strong English, 2+ years in CRM (iGaming/e-commerce/digital marketing), and a strong ability to design customer journeys

Qualifications

• Native-level Danish and strong proficiency in English.
• 2+ years of CRM experience (ideally in iGaming, e-commerce, or digital marketing).
• Strong analytical skills and experience with CRM tools & automation platforms.
• Ability to design compelling customer journeys and loyalty strategies.
• Experience with customer segmentation and retention programs.
• Strong project management skills and attention to detail.

Responsibilities

• Planning, implementing, and optimizing CRM strategies to boost engagement.
• Creating personalized campaigns via email, SMS, push notifications, and in-app messaging.
• Analyzing customer behavior and data to drive segmentation and targeted marketing.
• Working closely with marketing, product, and data teams for seamless execution.
• Monitoring KPIs, tracking campaign performance, and suggesting optimizations.
• Ensuring CRM communication aligns with brand tone, compliance, and responsible gaming standards.
• Running A/B tests and experimenting with new strategies to maximize player lifetime value.

Skills

CRM experience

Danish language

Analytical skills

Project management

English proficiency

Tools

CRM tools & automation

Job description

Are you an experienced CRM Manager looking to take your career to the next level? Do you want to be part of a fast-growing company in the iGaming industry and work with innovative digital marketing strategies? Our client in Copenhagen, Denmark is now hiring a Danish-speaking CRM Manager to strengthen their customer engagement and retention efforts.

About the Company

Our client is not just another marketing agency – they are creative partners to some of the biggest brands in iGaming. With expertise in digital marketing, social media, PR, influencer campaigns, SEO, programmatic advertising, and CRM, they deliver strategies that combine creativity with data-driven insights. Their mission is simple: to create campaigns that don’t just look good, but deliver real results.

The Role – CRM Manager (Danish-speaking)

As a CRM Manager in Copenhagen, you will develop and execute personalized CRM campaigns to drive player retention, engagement, and reactivation. You will collaborate with cross-functional teams, using data insights to create targeted campaigns that enhance the full customer journey.

Key responsibilities include:

• Planning, implementing, and optimizing CRM strategies to boost engagement.
• Creating personalized campaigns via email, SMS, push notifications, and in-app messaging.
• Analyzing customer behavior and data to drive segmentation and targeted marketing.
• Working closely with marketing, product, and data teams for seamless execution.
• Monitoring KPIs, tracking campaign performance, and suggesting optimizations.
• Ensuring CRM communication aligns with brand tone, compliance, and responsible gaming standards.
• Running A/B tests and experimenting with new strategies to maximize player lifetime value.

Requirements

• Native-level Danish and strong proficiency in English.
• 2+ years of CRM experience (ideally in iGaming, e-commerce, or digital marketing).
• Strong analytical skills and experience with CRM tools & automation platforms.
• Ability to design compelling customer journeys and loyalty strategies.
• Experience with customer segmentation and retention programs.
• Strong project management skills and attention to detail.
• A genuine interest in the iGaming industry is a big plus!

Benefits

• Work in a modern office in the heart of Copenhagen.
• Be part of a fast-growing international company in the iGaming sector.
• Opportunities for career growth and ongoing professional development.
• Competitive salary and a great benefits package.
• A fun, dynamic, and collaborative team culture with exciting projects.