Head of CRM & Loyalty

Flying Tiger Copenhagen; København; On-site; DKK 900,000 - 1,500,000; Full time

Benefits offered by this job

Pension scheme

Private health insurance (including my

Job summary

Flying Tiger Copenhagen is seeking a commercially minded Head of CRM & Loyalty to elevate our Customer Club and CRM function across Europe. You will lead a team of seven specialists and collaborate with Technology, Marketing, E-commerce, and Customer Intelligence to drive growth.

You will develop loyalty strategies, oversee segmentation and marketing automation, and transform customer insights into commercial actions while fostering a fast-paced, results-driven culture.

Responsibilities

• Own and develop our Customer Club strategy across multiple European markets.
• Drive member acquisition, engagement, retention, and lifetime value through innovative loyalty initiatives.
• Lead the continued development and expansion of the Customer Club, including new market rollouts and new app features.
• Define and execute our CRM and email marketing strategy, covering newsletters, lifecycle communications, and marketing automation.
• Build highly personalised customer journeys using segmentation, automation, and behavioral data.
• Develop a best-in-class test-and-learn culture, continuously optimizing campaigns, customer journeys, and engagement.
• Transform customer data into commercial insights in partnership with our Customer Intelligence & Marketing team.
• Lead, coach, and develop a high-performing CRM & Loyalty team while fostering a collaborative and commercially driven culture.
• Partner with stakeholders across Marketing, Commercial, E-commerce, Retail, and Technology to deliver seamless omnichannel customer experience.
• Monitor market trends, emerging technologies, and loyalty best practices to ensure Flying Tiger Copenhagen remains an industry leader.

Job description

At Flying Tiger Copenhagen, we are on a mission to create memorable experiences that keep our customers coming back for more. Our Customer Club is at the heart of that ambition, and we are looking for an experienced Head of CRM & Loyalty to take it to the next level.

This is an exciting opportunity to lead two of our most commercially important capabilities: our

Customer Club loyalty programme
and our

CRM, email, and marketing automation function
.

You will play a key role in driving customer engagement, increasing member lifetime value, and creating personalised experiences that strengthen our relationship with millions of customers across Europe.

Leading a team of seven specialists and managers, you will collaborate closely with colleagues across Technology, Commercial, Marketing, E-commerce, and Customer Intelligence to ensure our loyalty ecosystem becomes an even stronger driver of growth.

What you will be doing

• Own and develop our Customer Club strategy across multiple European markets.
• Drive member acquisition, engagement, retention, and lifetime value through innovative loyalty initiatives.
• Lead the continued development and expansion of the Customer Club, including new market rollouts and new app features.
• Define and execute our CRM and email marketing strategy, covering newsletters, lifecycle communications, and marketing automation.
• Build highly personalised customer journeys using segmentation, automation, and behavioral data.
• Develop a best-in-class test-and-learn culture, continuously optimizing campaigns, customer journeys, and engagement.
• Transform customer data into commercial insights in partnership with our Customer Intelligence & Marketing team.
• Lead, coach, and develop a high-performing CRM & Loyalty team while fostering a collaborative and commercially driven culture.
• Partner with stakeholders across Marketing, Commercial, E-commerce, Retail, and Technology to deliver seamless omnichannel customer experience.
• Monitor market trends, emerging technologies, and loyalty best practices to ensure Flying Tiger Copenhagen remains an industry leader.

Who you are

We are looking for a commercially minded leader who combines strategic thinking with a hands‑on approach and a genuine passion for customer engagement.

Ideally, you bring:

• 7+ years of experience within CRM, loyalty, customer marketing, or lifecycle marketing.
• At least 3 years of leadership experience, including managing managers and developing high‑performing teams.
• Solid retail experience with a strong understanding of both physical stores and digital customer journeys.
• Experience working across multiple countries or international markets.
• Deep knowledge of CRM, email marketing, customer segmentation, marketing automation, and lifecycle communications.
• Strong analytical capabilities with the ability to turn customer insights into commercial actions.
• Excellent stakeholder management skills and the ability to influence senior leaders across multiple functions.
• The ability to thrive in a fast‑paced environment, balancing strategic priorities with operational execution.
• Fluency in English.

Why join Flying Tiger Copenhagen?

At Flying Tiger Copenhagen, we are more than a retailer - we are a company driven by creativity, curiosity, and a desire to make everyday life more fun.

You will join an international business where collaboration, experimentation, and continuous improvement are part of our DNA. You will have the opportunity to shape one of our most important commercial capabilities, influence customer experiences across Europe, and lead a talented team through an exciting phase of growth and transformation.

Flying Tiger Copenhagen offers:

• A fantastic central Copenhagen location.
• Attractive pension scheme.
• Private health insurance (including children).
• Flexible working, including the option to work from home.
• A fun, social, and dynamic culture.
• Events, Friday bars, staff clubs, and more.
• An international workplace rooted in Scandinavian values.
• Daily restaurant-quality food.
• …and much more.

Did you know?

We take climate action seriously and work continuously to reduce our carbon footprint. This includes shifting from plastic to renewable materials and ensuring our stores run on renewable energy. Our efforts are validated by external experts through the Science Based Targets initiative. Learn more about our sustainability work here: https://flyingtiger.com/en-de/pages/sustainability

Lokation:

Denmark HQ