European Channel Sales Director - B2B Software

Mercura (legal: Mercura Technologies GmbH); Aarhus; Hybrid; DKK 1,121,000 - 1,570,000; Full time

Job summary

Mercura is seeking an experienced Sales Director to build and grow our partner channel across Europe, starting with German-speaking markets. You will leverage your B2B software network to recruit VARs and solution providers, and develop GTM plans that generate pipeline and revenue.

You will own the partner sales cycle, collaborate with sales, marketing and implementation teams, and shape Mercura's partner strategy while delivering measurable growth and long-term partnerships.

Qualifications

• Proven B2B software sales experience with a strong track record of achieving commercial targets.
• Experience with partner sales, channel sales or related roles is preferred.
• Strong network in software partners and ability to open doors at senior levels.

Responsibilities

• Identify, approach and recruit new partners.
• Build and maintain relationships with VARs, software resellers, solution providers and other channel partners.
• Use industry network to create qualified opportunities and accelerate market entry.
• Develop partner plans and go-to-market strategies that generate pipeline and revenue.
• Own the partner sales cycle from engagement to activation and ongoing development.

Skills

B2B software sales

Channel sales

Business development

Relationship building

Negotiation

Job description

Mercura is seeking an experienced Sales Director to build and grow our partner channel across Europe, starting with German-speaking markets. You will leverage your B2B software network to recruit VARs and solution providers, and develop GTM plans that generate pipeline and revenue.

You will own the partner sales cycle, collaborate with sales, marketing and implementation teams, and shape Mercura's partner strategy while delivering measurable growth and long-term partnerships.