Full time: Sales Director

Mercura (legal: Mercura Technologies GmbH); Aarhus; Hybrid; DKK 1,121,000 - 1,570,000; Full time

Job summary

Mercura is seeking an experienced Sales Director to build and grow our partner channel across Europe, starting with German-speaking markets. You will leverage your B2B software network to recruit VARs and solution providers, and develop GTM plans that generate pipeline and revenue.

You will own the partner sales cycle, collaborate with sales, marketing and implementation teams, and shape Mercura's partner strategy while delivering measurable growth and long-term partnerships.

Qualifications

• Proven B2B software sales experience with a strong track record of achieving commercial targets.
• Experience with partner sales, channel sales or related roles is preferred.
• Strong network in software partners and ability to open doors at senior levels.

Responsibilities

• Identify, approach and recruit new partners.
• Build and maintain relationships with VARs, software resellers, solution providers and other channel partners.
• Use industry network to create qualified opportunities and accelerate market entry.
• Develop partner plans and go-to-market strategies that generate pipeline and revenue.
• Own the partner sales cycle from engagement to activation and ongoing development.

Skills

B2B software sales

Channel sales

Business development

Relationship building

Negotiation

Job description

Mercura is looking for an experienced Sales Director to build and grow our partner channel across Europe, with an initial focus on the German-speaking markets. This is a key commercial role for a sales professional who knows the B2B software industry, understands how indirect sales work, and already has a strong network of potential partners.

You will play a central role in expanding Mercura's reach through established software partners such as VARs and other solution providers selling ERP, CRM, PIM, CAD and similar B2B software. The ideal candidate combines a proven sales track record with genuine industry relationships and the ability to turn those relationships into productive, long-term partnerships.

Your Responsibilities

• Identify, approach and recruit new partners.
• Build and maintain strong relationships with VARs, software resellers, solution providers and other relevant channel partners.
• Use your existing industry network to create qualified opportunities and accelerate market entry.
• Develop partner plans and go-to-market strategies that generate measurable pipeline and revenue.
• Own the partner sales cycle from initial engagement and qualification through agreement, activation and ongoing development and training.
• Work closely with Mercura's sales, marketing and implementation teams to enable partners and maximise joint opportunities.
• Develop partner relationships into sustainable, high-value sales channels rather than one-off referrals.
• Track partner performance, pipeline and revenue, and continuously identify opportunities for growth.

What We Are Looking For

• Proven B2B software sales experience with a strong track record of achieving commercial targets.
• Several years of experience in the software industry, ideally in partner sales, channel sales, indirect sales or a closely related role.
• An established network of relevant software partners, particularly in the German-speaking markets.
• Existing relationships with VARs or other organisations selling ERP, CRM, PIM, CAD or similar B2B software solutions.
• Strong business development and relationship-building skills, with the ability to open doors and build trust at senior level.
• A commercially driven, entrepreneurial mindset and the ability to work independently in a growing company.
• Excellent communication and negotiation skills.
• Fluent German and English, both written and spoken, is essential.

What We Offer

• A key position with direct influence on Mercura's growth and partner strategy.
• The opportunity to build and own a partner channel in important European markets.
• A young, ambitious team and a growing company with a clear competitive edge.
• A role with significant autonomy, responsibility and room to make an impact.
• A collaborative environment where your industry experience and network will be highly valued.
• Competitive terms and the opportunity to grow with the company.

The Profile

You are a hands-on sales professional who knows the software market, has a strong network and enjoys creating business through relationships. You are comfortable opening doors, engaging senior decision-makers and turning promising conversations into commercial partnerships. You bring energy, credibility and a track record of results, and you want to play a visible role in building the next stage of a growing software company.