Sales Director

Mercura ApS; Aarhus; On-site; DKK 900,000 - 1,800,000; Full time

Benefits offered by this job

Autonomy

Own partner channel

Collaborative team

Growth opportunities

Competitive terms

Job summary

Mercura is seeking an experienced Sales Director to build and grow our partner channel across Europe, with initial focus on the German-speaking markets. You will leverage your B2B software experience and network of VARs and solution providers to create a scalable channel and drive revenue.

In this senior role you will own the partner sales cycle, develop go-to-market plans, and work closely with sales, marketing and implementation teams to maximise joint opportunities across ERP, CRM, PIM and

Qualifications

• Proven B2B software sales experience with a strong track record of achieving targets.
• Experience in partner, channel, or indirect sales with software vendors.
• Established network with software partners, VARs or resellers in Europe.
• Excellent relationship-building and negotiation skills.

Responsibilities

• Identify, approach and recruit new software partners/VARs.
• Build and maintain relationships with channel partners and resellers.
• Leverage industry network to create qualified opportunities and accelerate entry.
• Develop partner plans and go-to-market strategies to generate pipeline.
• Own the partner sales cycle from engagement to activation and development.
• Collaborate with sales, marketing and implementation teams to maximize opportunities.
• Turn partnerships into sustainable high-value sales channels.
• Track partner performance, pipeline and revenue for growth opportunities.

Skills

Partner channel

B2B sales

Channel sales

German market

VAR networking

Job description

The Opportunity

Mercura is looking for an experienced Sales Director to build and grow our partner channel across Europe, with an initial focus on the German-speaking markets. This is a key commercial role for a sales professional who knows the B2B software industry, understands how indirect sales work, and already has a strong network of potential partners.

You will play a central role in expanding Mercura's reach through established software partners such as VARs and other solution providers selling ERP, CRM, PIM, CAD and similar B2B software. The ideal candidate combines a proven sales track record with genuine industry relationships and the ability to turn those relationships into productive, long-term partnerships.

Your Responsibilities

• Identify, approach and recruit new partners.
• Build and maintain strong relationships with VARs, software resellers, solution providers and other relevant channel partners.
• Use your existing industry network to create qualified opportunities and accelerate market entry.
• Develop partner plans and go-to-market strategies that generate measurable pipeline and revenue.
• Own the partner sales cycle from initial engagement and qualification through agreement, activation and ongoing development and training.
• Work closely with Mercura's sales, marketing and implementation teams to enable partners and maximise joint opportunities.
• Develop partner relationships into sustainable, high-value sales channels rather than one-off referrals.
• Track partner performance, pipeline and revenue, and continuously identify opportunities for growth.

What We Are Looking For

• Proven B2B software sales experience with a strong track record of achieving commercial targets.
• Several years of experience in the software industry, ideally in partner sales, channel sales, indirect sales or a closely related role.
• An established network of relevant software partners, particularly in the German-speaking markets.
• Existing relationships with VARs or other organisations selling ERP, CRM, PIM, CAD or similar B2B software solutions.
• Strong business development and relationship-building skills, with the ability to open doors and build trust at senior level.
• A commercially driven, entrepreneurial mindset and the ability to work independently in a growing company.
• Excellent communication and negotiation skills.
• Fluent German and English, both written and spoken, is essential.

What We Offer

• A key position with direct influence on Mercura's growth and partner strategy.
• The opportunity to build and own a partner channel in important European markets.
• A young, ambitious team and a growing company with a clear competitive edge.
• A role with significant autonomy, responsibility and room to make an impact.
• A collaborative environment where your industry experience and network will be highly valued.
• Competitive terms and the opportunity to grow with the company.

The Profile

You are a hands-on sales professional who knows the software market, has a strong network and enjoys creating business through relationships. You are comfortable opening doors, engaging senior decision-makers and turning promising conversations into commercial partnerships. You bring energy, credibility and a track record of results, and you want to play a visible role in building the next stage of a growing software company.

Join Mercura

step 2 Informal Conversation

We invite you to an informal conversation to explore your network, experience, and how you would approach building Mercura's partner channel.

step 3 Partner strategy discussion

We discuss your view of the partner landscape, target markets, and how you would build pipeline in the German-speaking region and beyond.

step 4 Final conversation

We align on expectations, commercial targets, and how you would work with Mercura's sales, marketing, and implementation teams.

step 5 Welcome to Mercura

Join Mercura in a key role where your relationships, sales expertise and entrepreneurial approach can have a direct impact on our growth.