Data-Driven Tracking Specialist: GA4 & GTM

Helion B2B; Denmark; On-site; DKK 520,000 - 720,000; Full time

Benefits offered by this job

Company-paid pension

Health insurance (Sundhedsforsikring)

Job summary

Helion B2B in Aarhus seeks a tracking-focused engineer to join our team and own end-to-end measurement setups for B2B clients. You’ll design event schemas, implement cookies and consent flows, and ensure data quality across multi-market configurations.

Day-to-day work includes server-side GTM, GA4 event design, HubSpot data integration, and reporting to translate numbers into actionable client insights. A proactive mindset and curiosity about AI-enabled tracking will help shape future practices.

Qualifications

• Ability to build and debug tags, triggers and variables in a GTM container.
• Configure and debug GA4; diagnose (not set) dimensions.
• Finish work by testing and verifying, not just deployment.
• Curiosity about AI trends in tracking and willingness to experiment.

Responsibilities

• Build and debug tags, triggers and variables in a web GTM container (on your own).
• Configure and debug GA4 and ensure meaningful event data.
• Report and analyze data to help clients understand numbers and spot anomalies.
• Lead client-facing data quality and measurement improvements.

Skills

GTM

GA4

HubSpot

Consent management

Data Studio

AI in tracking

Tools

Tag Manager

GA4 debugging

BigQuery

Job description

Helion B2B in Aarhus seeks a tracking-focused engineer to join our team and own end-to-end measurement setups for B2B clients. You’ll design event schemas, implement cookies and consent flows, and ensure data quality across multi-market configurations.

Day-to-day work includes server-side GTM, GA4 event design, HubSpot data integration, and reporting to translate numbers into actionable client insights. A proactive mindset and curiosity about AI-enabled tracking will help shape future practices.