Tracking & Webanalytics Specialist

Helion B2B; Denmark; On-site; DKK 520,000 - 720,000; Full time

Benefits offered by this job

Company-paid pension

Health insurance (Sundhedsforsikring)

Job summary

Helion B2B in Aarhus seeks a tracking-focused engineer to join our team and own end-to-end measurement setups for B2B clients. You’ll design event schemas, implement cookies and consent flows, and ensure data quality across multi-market configurations.

Day-to-day work includes server-side GTM, GA4 event design, HubSpot data integration, and reporting to translate numbers into actionable client insights. A proactive mindset and curiosity about AI-enabled tracking will help shape future practices.

Qualifications

• Ability to build and debug tags, triggers and variables in a GTM container.
• Configure and debug GA4; diagnose (not set) dimensions.
• Finish work by testing and verifying, not just deployment.
• Curiosity about AI trends in tracking and willingness to experiment.

Responsibilities

• Build and debug tags, triggers and variables in a web GTM container (on your own).
• Configure and debug GA4 and ensure meaningful event data.
• Report and analyze data to help clients understand numbers and spot anomalies.
• Lead client-facing data quality and measurement improvements.

Skills

GTM

GA4

HubSpot

Consent management

Data Studio

AI in tracking

Tools

Tag Manager

GA4 debugging

BigQuery

Job description

Do you get a small, slightly nerdy kick out of working out why a conversion stopped firing three weeks ago and nobody noticed?

At Helion B2B we don't just "run ads" for our clients. We build data-driven growth engines for some of the most ambitious B2B companies in Europe. But an engine is only as good as its sensors. That's where you come in.

You won't just keep the engine running. You'll help build it.

You join our tracking team in Aarhus, working day to day with our Tracking Lead. Real ownership early, someone who has done all of it sitting right next to you, and a direct hand in how the practice develops. We have standards, and we like them being challenged. If you think we're doing something the hard way, we'd rather hear it in week two than in year two.

You work across all of it: new implementations, server-side setups, multi-market containers, consent, QA, troubleshooting, and the measurement plans that hold it together. Real clients, and real responsibility for whether their measurement holds up.

Some of that is building something new. A lot of it is taking a setup that already exists and making it better than you found it, which is where data quality actually comes from. Your scope over the clients you look after grows from there.

The job doesn't stop when the data arrives. Part of the work is reporting and analysis: helping a client see what their numbers are telling them, and noticing when a number is telling them something wrong. Mostly technical work, then, but not only

Your playground

• Google Tag Manager: Web containers from day one, server-side (sGTM) as you grow into it.
• GA4: Event design, debugging, and making sure the numbers actually mean something.
• HubSpot: we're an Elite HubSpot partner, so tracking data and CRM data have to meet properly.
• Consent management: Cookiebot and Cookie Information, Consent Mode, and the GDPR reality behind them.
• Data Studio and reporting: Turning all of the above into something a client can read and act on, and being able to say what it means.
• AI-assisted tracking: We're actively building agent-supported auditing, monitoring and insight workflows. You'll use them, break them, and help shape where they go next.

What You Need On Day One

• You can build and debug tags, triggers and variables in a web GTM container on your own. Preview mode and Tag Assistant are familiar territory.
• You can configure and debug GA4, and you know what to start checking when a dimension comes back as (not set).
• You're a finisher. "Done" means tested and verified, not deployed.
• You think for yourself. When you hit a wall, you research, test and come back with a proposal rather than waiting for instructions.
• You're curious about where AI is taking this field. You don't need experience with it. You need to want to poke at it.

Somewhere around three to five years of hands-on tracking experience, from an agency or in-house, is the usual shape. It's a guide, not a gate.

What You'll Learn Here

Server-side GTM and Conversions API. Consent Mode in depth. HubSpot data flows. BigQuery. Multi-market container architecture. Reporting and analysis on top of GA4 and BigQuery. B2B lead cycles, and why they make tracking a harder problem than e-commerce.

Experience with any of these is an advantage. None of them are requirements. You'll have a lead who would rather teach you properly than do it twice.

The practical bits

• Where: Our Aarhus office, with a minimum of three days a week on site.
• Language: We work in English. Danish is an advantage, not a requirement.
• Right to work: You must already hold the right to work in Denmark: EU/EEA citizenship, or a valid Danish work and residence permit.
• Everyday life: Lunch scheme and flexible hours. We care that the work lands, not that you were at your desk at 08:30.
• Pension and insurance: Company-paid pension and health insurance (sundhedsforsikring).
• Growing here: We back training and certifications, and you'll have a lead who would rather you learned something new than closed one more ticket.
• The social side: fredagsbar, summer party, julefrokost and a yearly off-site. If you're new to Denmark, ask about the julefrokost.

> Earlier in your career than the above, but the rest of this sounds like you? Apply anyway and tell us where you're at. We'd rather shape the level around the right person than miss them.

Business-to-business, person-to-person

Helion B2B is a fast-growing, Elite HubSpot partner that helps B2B companies build growth engines.

We are an ambitious, curious team genuinely passionate about our work. We are eager to learn, value great social relationships and are not afraid of challenging ourselves and our clients if we feel that there is a better way to solve a challenge.

You can read more about us, our customers and what we do on helionb2b.com or on our HubSpot Directory page.

Let's talk business-to-business, person-to-person