CRM Product Owner & Sales Excellence Lead

Energi Danmark Group; Aarhus; Hybrid; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Five Switch Days

Mind Academy

Job summary

Mind Energy is seeking a CRM & Sales Excellence Manager to own and evolve our CRM platform, driving adoption, governance, and measurable commercial value. You will also lead sales excellence and go-to-market initiatives across markets, coordinating with Marketing, Product Management and CX.

The role sits in Aarhus or Copenhagen with Nordic travel and flexibility to work from home in line with guidelines. You will collaborate with cross-functional teams to optimize customer journeys and drive

Qualifications

• Proven experience as a CRM Product Owner, CRM Manager, Sales Excellence Manager, or similar role.
• Experience with CRM platform development, governance and user adoption.
• Deep understanding of sales processes and customer journeys.
• Ability to translate business needs into technical requirements and scalable solutions.
• Experience driving go-to-market, lead generation and sales enablement initiatives.

Responsibilities

• Own and develop our CRM platform as Product Owner, including roadmap prioritisation, requirements management, testing, implementation, and user adoption.
• Improve sales processes, customer journeys and commercial performance through CRM, sales tools, material and training.
• Plan and execute go-to-market activities for new products, pricing initiatives, campaigns and customer retention programmes.
• Drive lead-generation activities with Marketing and develop marketing automation capabilities.
• Lead cross-functional business projects and commercial transformation initiatives.
• Deliver data-driven analyses and insights that improve segmentation and decision-making.

Skills

CRM Product Owner

CRM Manager

Sales Excellence

Go-to-market

Lead generation

Stakeholder management

Change management

Data-driven mindset

Project management

English & Danish

Tools

Microsoft 365

PowerPoint

CRM systems

AI-powered tools

Job description

Mind Energy is seeking a CRM & Sales Excellence Manager to own and evolve our CRM platform, driving adoption, governance, and measurable commercial value. You will also lead sales excellence and go-to-market initiatives across markets, coordinating with Marketing, Product Management and CX.

The role sits in Aarhus or Copenhagen with Nordic travel and flexibility to work from home in line with guidelines. You will collaborate with cross-functional teams to optimize customer journeys and drive