Global CRM Product Owner: Drive Dynamics Strategy & Growth

ROCKWOOL Group

Hedehusene

On-site

DKK 900,000 - 1,200,000

Full time

3 days ago

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Job summary

ROCKWOOL Group headquarters in Hedehusene, Denmark, seeks a Global Commercial CRM Product Owner to shape the CRM strategy and drive improvements across markets worldwide, focusing on Sales CRM and a stable Customer Service foundation. You will own the CRM roadmap, align stakeholders, and translate business priorities into actionable requirements.

You will partner with Group Digital and Enterprise Architecture, measure value with KPIs, and champion adoption and AI opportunities to reduce admin

Qualifications

Strong experience in Product Ownership or a similar role shaping product direction and roadmaps.
Experience improving CRM platforms in a sales environment, with Dynamics 365 preferred.
Ability to develop strategy from customer journeys and align with enterprise architecture.
Proven stakeholder management across multiple markets and priorities.
Structured approach to value realisation with KPIs and targets.

Responsibilities

Own the business direction and strategic development of ROCKWOOL's global CRM platform based on Dynamics 365.
Develop and maintain a 3–5-year CRM strategy in collaboration with OPCOs and Group stakeholders.
Own the global CRM roadmap and backlog, prioritising high-impact improvements.
Drive discovery and prioritisation of Sales CRM improvements to strengthen pipeline health and revenue growth.
Define KPIs, baselines and targets to measure CRM value and customer outcomes.
Champion user adoption and AI opportunities within CRM to reduce administrative work.
Translate business priorities into clear requirements and acceptance criteria for delivery teams.