CRM & Sales Excellence Manager

Energi Danmark Group; Aarhus kommune; Hybrid; DKK 600,000 - 900,000; Full time

Benefits offered by this job

In-house meals

In-house massage

Switch Days (5)

Mind Club activities

Mind Academy

Job summary

Mind Energy is seeking a CRM Product Owner to own and develop our CRM platform as a strategic capability, driving adoption and governance while aligning with commercial go-to-market activities. You will translate business needs into scalable CRM solutions and lead initiatives across sales and marketing to unlock growth.

You will work with a collaborative Commercial Excellence team, joining in Aarhus or Copenhagen with travel to Nordic offices and some home‑based flexibility.

Qualifications

• Proven experience as a CRM Product Owner or similar role.
• Experience with CRM platforms, system development, and user adoption.
• Deep understanding of sales processes and customer journeys.
• Ability to translate business needs into technical requirements.
• Experience leading go-to-market and lead generation initiatives.
• Strong stakeholder management and cross-functional collaboration.
• Experience driving change management and business transformation.
• Structured, analytical, and data-driven mindset.
• Excellent communication skills in Danish and English.
• Proficient in Microsoft 365, PowerPoint, CRM systems, and AI tools.

Responsibilities

• Own and develop our CRM platform as Product Owner including roadmap prioritisation and adoption.
• Improve sales processes, customer journeys and performance through CRM and training.
• Plan and execute go-to-market activities for new products and campaigns.
• Drive lead-generation activities with Marketing and marketing automation.
• Lead cross-functional projects and commercial transformation initiatives.
• Deliver data-driven analyses to improve segmentation and performance.

Skills

CRM Product Owner

Stakeholder management

Data-driven mindset

Project management

Danish & English

Go-to-market experience

Microsoft 365

PowerPoint

CRM systems

AI-powered tools

Tools

Microsoft 365

PowerPoint

CRM systems

AI-powered tools

Job description

Do you want to shape and scale a CRM platform that drives commercial performance across a fast-growing energy business?

At Mind Energy, we are looking for a CRM & Sales Excellence Manager who is passionate about creating scalable commercial processes, driving system adoption, and turning business needs into practical solutions. You thrive at the intersection of technology, commercial development and execution. This role is centred around owning and developing our CRM platform as a critical business capability in combination with go-to-market activities. You will be responsible for ensuring that our CRM platform supports commercial growth, enables efficient customer journeys and sales processes, and provides the foundation for data-driven decision-making across the organisation.

As our CRM & Sales Excellence Manager, you will serve as the Product Owner of Mind Energy's CRM platform, you will drive roadmap, adoption, governance, and continuous improvement. You will translate business needs into solutions, coordinate development, and ensure the platform creates measurable commercial value.

You will also lead and execute sales excellence and go-to-market initiatives that strengthen commercial execution across markets.

Your mission is to:

• Own and develop our CRM platform as Product Owner, including roadmap prioritisation, requirements management, testing, implementation, and user adoption
• Improve sales processes, customer journeys and commercial performance through CRM, sales tools, material and training with focus on continuous optimisation
• Plan and execute go-to-market activities for new products, pricing initiatives, campaigns and customer retention programmes
• Drive lead-generation activities with Marketing and develop marketing automation capabilities that support commercial execution.
• Lead cross-functional business projects and commercial transformation initiatives
• Deliver data-driven analyses and insights that improve segmentation, commercial performance, and decision-making

JOIN A TEAM OF MINDFUL ACHIEVERS

You'll join our Commercial Excellence team, where customer experience, product management, and commercial systems come together to support and grow our customer business. We work across Sales, Marketing, Product Management, and Operations to create scalable solutions, strengthen commercial processes, and improve customer journeys.

The role can be based in Aarhus or Copenhagen, with occasional travel to our Nordic offices. We also offer flexibility to work from home in line with our company guidelines.

LET’S SWITCH THE FOCUS TO YOU

You are motivated by creating structure, driving adoption, and turning systems and processes into business value.

We imagine that you bring:

• Proven experience as a CRM Product Owner, CRM Manager, Sales Excellence Manager, or similar role
• Experience working with CRM platform, system development, and user adaptation
• Deep understanding of sales processes and customer journeys
• Ability to translate business needs into technical requirements and scalable solutions
• Experience driving and executing go-to-market and lead generation activities, sales excellence initiatives and create sales materials.
• Strong stakeholder management and cross-functional collaboration skills
• Experience driving change management and business transformation initiatives
• Structured, analytical, and data-driven mindset
• Strong project management skills and ability to manage and execute multiple priorities
• Excellent communication skills in Danish and English
• Proficient in Microsoft 365, PowerPoint, CRM systems, and AI-powered tools

WE MIGHT BE BIASED, BUT IT IS QUITE AWESOME HERE

People here care about doing things well and creating a place people genuinely enjoy being part of. We like to hack the everyday, from breakfast and lunch made in-house with organic ingredients to in-house massage, something in the freezer when the day runs late and the occasional “Just Because” surprise. You also get five Switch Days, equal to a seventh holiday week, giving you extra flexibility and room to recharge throughout the year.

Through Mind Club, people come together around everything from padel and Football Shirt Fridays to clay pigeon shooting, movie premieres and our Christmas family day. And with Mind Academy, you grow alongside sharp and curious colleagues who challenge ideas, share knowledge and help each other level up. These are just some of the things that make us special. It’s easier to experience in person.

We’re mindful achievers. It shapes how we work, think and grow together, while recognising that well-being, care and integrity matter just as much as the results we create. This is a place to focus, grow and achieve more.

If you're excited about strengthening commercial execution through CRM, go-to-market initiatives and smarter ways of working, we'd love to hear from you.

Got questions or want to know more? Reach out to Lone Leervad Lambertsen, Director, Head of Commercial Systems, Product Management & CX at [e-mail]

You are at the finish line. Ready to cross over and join us?