CRM Coordinator

Selected; Region Syddanmark; Presencial; DKK 320 000 - 460 000; Tempo integral

Resumo da oferta

SELECTED is seeking a CRM Coordinator to manage day-to-day CRM activities, newsletters and email automation, at our Brande headquarters. You will work with app communication, loyalty programs and emerging channels to drive engagement and commercial value.

Collaborating with E-commerce and Brand Identity, you’ll segment audiences, plan communications for GTM campaigns, and help shape our CRM roadmap. You’ll learn from specialists while contributing ideas to enhance our CRM activities and customer

Qualificações

• Hands-on experience within CRM or email marketing.
• Experience with CRM or email marketing platform.
• Interest in customer behaviour, performance data and using insights to improve communication.
• Good eye for content and copy as building blocks for storytelling.
• Structured approach coordinating activities with different stakeholders.
• Strong professional English, both written and spoken.

Responsabilidades

• Execute day-to-day CRM activities, newsletters and email automation.
• Plan communications based on our Go-To-Market campaign plan and go-to-market calendar.
• Build and segment audiences, execute loyalty activations and follow performance.
• Contribute ideas and insights to how we develop our CRM area further.

Conhecimentos

CRM experience

Email marketing

Audience segmentation

Data-driven mindset

Content & copy

Stakeholder coordination

English proficiency

E-commerce marketing

Descrição da oferta de emprego

Are you curious about what makes customers open, click and come back? Do you have some hands-on experience with CRM or email marketing and enjoy turning beautiful products, engaging storytelling and customer data into communication that performs? At SELECTED, you’ll help create relevant communication for our customers across newsletters, automated journeys, app, loyalty and emerging channels. You’ll work hands-on with execution and optimisation, using customer data and performance insights to improve our communication and create commercial value for our members.

YOUR TEAM

You’ll join our E-Commerce & DTC Marketing team at our headquarters in Brande, working alongside colleagues within E-commerce, Paid and Organic Media, Project Management and more. You’ll collaborate closely with our Brand Identity department on creative assets, as well as external CRM and Tech specialists to develop our CRM activities and customer communication.

YOUR ROLE

As our CRM Coordinator, you’ll be hands-on with the day-to-day execution of our CRM activities. Newsletters and email automation will be an important part of your role, while you’ll also get to work with app communication, loyalty and emerging channels such as WhatsApp. You’ll help plan our communication activities based on our overall Go-To-Market campaign plan, build and segment audiences, execute loyalty activations and follow performance. As you build your experience, you’ll have the opportunity to contribute ideas and insights to how we develop our CRM area further.

What You’ll Gain

This is an opportunity to build on your first CRM or digital marketing experience and broaden your skills across the CRM toolbox. You’ll get hands-on experience with different channels, customer journeys and data while learning from specialists around you. And as your experience grows, there will be room to contribute more to how we develop our CRM activities and customer communication.

YOUR PROFILE

You’re curious about the customer journey and what makes communication engaging and commercially relevant. You enjoy combining the creative side of marketing with data and are motivated by testing, learning and improving rather than simply sending the next campaign. You have a commercial mindset and are motivated by seeing how your work contributes to customer engagement and business performance. You don’t need to know every CRM channel already. What matters is that you have a good foundation to build on and are ready to take responsibility for your own activities.

We’re looking for someone who brings:

• Some hands-on experience within CRM, email marketing, e-commerce or digital marketing
• Experience working in a CRM or email marketing platform
• An interest in customer behaviour, performance data and using insights to improve communication
• A good eye for content and copy as building blocks for good storytelling
• A structured approach and confidence coordinating activities with different stakeholders
• Strong professional English, both written and spoken
• Experience with automation, loyalty, app/push or messaging channels is an advantage, but not a requirement.

LOCATION: Brande, Denmark.

About Selected

Based in Denmark, SELECTED is an international brand for men and women, providing modern consumers a unique offering of style and craftmanship at an attractive price point. We always strive to add an edgy touch to our progressive styles and aim to offer collections that can be the base to any wardrobe, always in sync with the current tendencies. We aim for quality over quantity, which is why sustainability is a main focus for us. Every collection should be more sustainable than the last. This underlines the responsibility we take for our future environmental footprint. With SELECTED you are never out of style but have a quality that is built to last. SELECTED is part of the worldwide fashion company BESTSELLER. For more information, please go to www.selected.com or www.bestseller.com.