CRM Coordinator

Bestseller Group; Brande; On-site; DKK 320,000 - 520,000; Full time

Job summary

SELECTED, based in Denmark, seeks a CRM Coordinator to drive day-to-day CRM activities including newsletters, email automation, app communication and loyalty programs. You will work with the Go-To-Market plan to build audiences, segment users and personalise communications across channels such as WhatsApp.

You'll collaborate with Brand Identity and external CRM/Tech partners to develop CRM activities and optimise customer communications while growing engagement and commercial value for members.

Qualifications

• Hands-on experience with CRM, email marketing, e-commerce or digital marketing.
• Experience using a CRM or email marketing platform.
• Interest in customer behavior and using performance data to improve communication.
• Strong eye for content and copy as building blocks for storytelling.
• Structured approach coordinating activities with different stakeholders.
• Strong professional English, both written and spoken.
• Experience with automation, loyalty, app/push or messaging channels is an advantage.

Responsibilities

• Plan and execute customer communication across CRM touchpoints.
• Create newsletters with a focus on engagement and commercial performance.
• Build and activate relevant customer segments with personalised communication.
• Setting up and optimising automated email journeys based on performance data.
• Testing content, subject lines and CTAs to continuously improve performance.
• Monitoring lead generation and collaborating with Paid Media and E-commerce colleagues to grow our customer database.
• Supporting loyalty activations across the customer journey.
• Collaborating with our external CRM specialists on CRM roadmap planning and identifying new opportunities within acquisition, retention and engagement.

Skills

CRM coordination

Email marketing

Audience segmentation

Data storytelling

English proficiency

Cross-functional collaboration

Job description

Are you curious about what makes customers open, click and come back? Do you have some hands-on experience with CRM or email marketing and enjoy turning beautiful products, engaging storytelling and customer data into communication that performs?

At SELECTED, you’ll help create relevant communication for our customers across newsletters, automated journeys, app, loyalty and emerging channels. You’ll work hands-on with execution and optimisation, using customer data and performance insights to improve our communication and create commercial value for our members.

YOUR TEAM

You’ll join our E-Commerce & DTC Marketing team at our headquarters in Brande, working alongside colleagues within E-commerce, Paid and Organic Media, Project Management and more.
You’ll collaborate closely with our Brand Identity department on creative assets, as well as external CRM and Tech specialists to develop our CRM activities and customer communication.

YOUR ROLE

As our CRM Coordinator, you’ll be hands-on with the day-to-day execution of our CRM activities. Newsletters and email automation will be an important part of your role, while you’ll also get to work with app communication, loyalty and emerging channels such as WhatsApp.
You’ll help plan our communication activities based on our overall Go-To-Market campaign plan, build and segment audiences, execute loyalty activations and follow performance. As you build your experience, you’ll have the opportunity to contribute ideas and insights to how we develop our CRM area further.

Your key responsibilities include:

• Planning and executing customer communication across our CRM touchpoints
• Creating newsletters with a focus on customer engagement and commercial performance
• Building and activating relevant customer segments with personalised communication
• Setting up and optimising automated email journeys based on performance data
• Testing content, subject lines and CTAs to continuously improve performance
• Monitoring lead generation and collaborating with Paid Media and E-commerce colleagues to grow our customer database
• Supporting loyalty activations across the customer journey
• Collaborating with our external CRM specialists on CRM roadmap planning and identifying new opportunities within acquisition, retention and engagement.

WHAT YOU’LL GAIN

This is an opportunity to build on your first CRM or digital marketing experience and broaden your skills across the CRM toolbox.
You’ll get hands-on experience with different channels, customer journeys and data while learning from specialists around you. And as your experience grows, there will be room to contribute more to how we develop our CRM activities and customer communication.

YOUR PROFILE

You’re curious about the customer journey and what makes communication engaging and commercially relevant. You enjoy combining the creative side of marketing with data and are motivated by testing, learning and improving rather than simply sending the next campaign.
You have a commercial mindset and are motivated by seeing how your work contributes to customer engagement and business performance. You don’t need to know every CRM channel already. What matters is that you have a good foundation to build on and are ready to take responsibility for your own activities.

We’re looking for someone who brings:

• Some hands-on experience within CRM, email marketing, e-commerce or digital marketing
• Experience working in a CRM or email marketing platform
• An interest in customer behaviour, performance data and using insights to improve communication
• A good eye for content and copy as building blocks for good storytelling
• A structured approach and confidence coordinating activities with different stakeholders
• Strong professional English, both written and spoken
• Experience with automation, loyalty, app/push or messaging channels is an advantage, but not a requirement.

ABOUT SELECTED

Based in Denmark, SELECTED is an international brand for men and women, providing modern consumers a unique offering of style and craftmanship at an attractive price point. We always strive to add an edgy touch to our progressive styles and aim to offer collections that can be the base to any wardrobe, always in sync with the current tendencies. We aim for quality over quantity, which is why sustainability is a main focus for us. Every collection should be more sustainable than the last. This underlines the responsibility we take for our future environmental footprint. With SELECTED you are never out of style but have a quality that is built to last. SELECTED is part of the worldwide fashion company BESTSELLER. For more information, please go to www.selected.comor www.bestseller.com.