CRM & Loyalty Specialist

Freetrailer Group A/S; København; Presencial; DKK 480 000 - 720 000; Tempo integral

Resumo da oferta

Freetrailer Group A/S in Copenhagen is seeking a CRM & Lifecycle Specialist to own end-to-end CRM strategy for B2C and B2B. The role centers on the Freetrailer app, driving engagement and bookings through push notifications and automated lifecycle messaging.

You will collaborate with Growth, Communications, Product Design and Tech to design flows, build AI-enabled campaigns, and measure impact across onboarding, retention, win-back and upsell.

Qualificações

• At least 3 years of relevant experience in B2C, B2B, or both.
• Hands-on experience with app CRM is required.
• Experience building and optimizing lifecycle programs from scratch.

Responsabilidades

• Own CRM and lifecycle strategy across B2C and B2B, with the app as the primary channel.
• Own push notifications end to end: trigger logic, content, timing, targeting and frequency.
• Own push opt-in and permission strategy, with Product Design on the in-app flow.
• Build lifecycle flows from the ground up across push and email: onboarding, retention, win-back and upsell.
• Build AI into how CRM runs, from segmentation and personalization to flow-building.
• Test triggers, timing, targeting and copy, and measure impact on engagement and bookings.
• Define content needs for each flow and brief the Communications team.
• Own CRM/messaging platform setup, including segmentation, triggers and data hygiene.
• Collaborate with Tech on event tracking and data flows to/from the CRM.

Conhecimentos

CRM strategy

Lifecycle marketing

Push notifications

AI in CRM

Event triggers

Ferramentas

Braze

Customer.io

Descrição da oferta de emprego

Ever needed a trailer for a weekend move or a trip to the recycling center?

With Freetrailer, it’s free.

We’re Europe’s largest platform for free trailer rental. Customers book and pick up a trailer in a few taps in our app, and our retail partners get more customers through the door, more visibility, and more sales in-store. It’s a sharing-economy model that works for everyone, and it’s growing fast.

We’re publicly listed, operate in five European markets, we’re just getting started.

What makes it work is out people. We’re a close-knit team that shares knowledge openly, works across functions and cares about results we can measure. If you want your work to make a visible difference in a company with real momentum, you’ll fit right in.

About the position

As CRM & Lifecycle Specialist, you will own CRM strategy and execution end to end across B2C and B2B. The Freetrailer app is at the center of the customer experience, and a large part of this role is about driving engagement and bookings through push notifications and automated lifecycle messaging. You will work closely with the Head of Growth on strategy and prioritization, with the Communication team, who create content and creative, with the Product Design team, who own the in-app experience, and with the Tech team on technical implementation across platforms.

This is a build-from-scratch role. You will be designing the flows, not optimizing someone other's.

Key responsibilities

• Own CRM and lifecycle strategy across B2C and B2B, with the Freetrailer app as the primary channel
• Own push notifications end to end: trigger logic, content, timing, targeting and frequency
• Own push opt-in and permission strategy, with Product Design on the in-app permission flow
• Build lifecycle flows from the ground up across push and email: onboarding, retention, win-back and upsell
• Build AI into how CRM runs, from segmentation and personalization to flow-building
• Test triggers, timing, targeting and copy, and measure the impact on engagement, bookings and retention
• Define the content needs for each flow and brief the Communication team, who create it
• Own the CRM and messaging platform setup, including segmentation, triggers and data hygiene
• Work with Tech on app event tracking and the data flows into and out of the CRM

Your profile

You have solid, hands-on experience building CRM and lifecycle programs from scratch, not just maintaining or optimizing existing ones. You have at least 3 years of relevant experience in B2C, B2B, or ideally both.

Hands-on experience with app CRM is a requirement. You have built and optimized push notification programs for a consumer app, you are used to working closely with product teams on what happens after the tap, and you know how to use event-based triggers, opt-in, timing and frequency to drive engagement without pushing users to opt out.

You have worked with modern customer engagement platforms such as Braze, Customer.io or similar, and you pick up new tools quickly. We care more about how you build programs than which tool you built them in.

AI is central to how this role gets built, not a side interest. You are comfortable using AI tools in your daily workflow and genuinely curious about where the technology is heading in CRM and marketing automation.

As a person, you are structured, self-driven and comfortable operating without a fully built playbook. You take ownership of both strategy and execution, and you are pragmatic about getting things live rather than waiting for the perfect setup.

You will be working in-office at Freetrailers headquarters in Nordhavn, Copenhagen.