Brand Performance & Prioritisation Lead

lego; København; Hybrid; DKK 900,000 - 1,200,000; Full time

Benefits offered by this job

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague Discount

Job summary

LEGO Group in Copenhagen is seeking an analytical and organised marketing professional to turn brand data into clear stories, keep governance rhythms running smoothly, and help bring focus to what matters most. This is a manager-level Individual Contributor role based in Copenhagen or Billund with a Best of Both hybrid model: 3 days in the office and 2 days from home.

You will support Brand Performance Reporting, coordinate the monthly Brand Performance Roundtable, and translate data into

Qualifications

• Strong analytical capabilities with the ability to translate data into actionable recommendations.
• Experience in brand strategy, marketing performance, portfolio prioritisation, or a related discipline.
• Strong skills in brand performance measurement, analytics, and prioritisation.
• Strong communication and storytelling skills, including preparing compelling content for senior leadership audiences.

Responsibilities

• Support Brand Performance Reporting with GMIP, ensuring a refreshed view of brand health and coordination of monthly Brand Performance Roundtable.
• Translate complex data into clear insights and recommendations for senior leadership discussions.
• Lead brand performance and prioritisation initiatives across the marketing value chain.
• Collaborate with Finance to monitor budget utilisation and allocation across projects and activities.
• Align marketing activities with broader business objectives with GMIP partners to translate insights into action.
• Own and drive end-to-end delivery of Brand Levers from PLAN30 with cross-functional stakeholders.

Skills

Analytical skills

Brand strategy

Marketing performance

Portfolio prioritisation

Communication & storytelling

Cross-functional collaboration

Job description

LEGO Group in Copenhagen is seeking an analytical and organised marketing professional to turn brand data into clear stories, keep governance rhythms running smoothly, and help bring focus to what matters most. This is a manager-level Individual Contributor role based in Copenhagen or Billund with a Best of Both hybrid model: 3 days in the office and 2 days from home.

You will support Brand Performance Reporting, coordinate the monthly Brand Performance Roundtable, and translate data into